About the RoleWe're looking for a Creative Director to define what Sesame looks, sounds, and feels like in the world. This is a rare opportunity to shape a consumer brand from day one, and create a new category of wearables that people will truly love to wear.
You'll be our first creative leader: a player-coach who makes the work and multiplies it. The canvas is unusually wide. One week you're pitching and art directing a launch film; the next you're perfecting assets for the App Store, shaping an experiential activation, or briefing a world-class agency on a collaboration that places Sesame in culture. We believe brands are felt in the small surfaces as much as the big ones, and we're looking for someone who treats a beautiful email with the same obsession as a billboard.
You're the right person for this role if you love to concept, pitch, and create a culture of break-glass ideas - and can actually make things happen, whether that's through scrappy productions or with industry-leading partners. In this role, you'll run a mini in-house content studio while directing external agency partners, and your best ideas will travel through paid channels as powerfully as they do organically. You have a distinctive editorial voice, a portfolio with real range, and a passion for building consumer brands. You are excited to partner with Product and Industrial Design to make creative the heart and soul of Sesame.
Responsibilities:- Own creative direction across the full funnel: campaigns, editorial content, social, experiential activations, paid amplification, web, and more.
- Make work yourself - concept, write, and art direct - while raising the bar for everything you don't personally touch.
- Build and run a mini in-house content studio: manage an internal creative or freelance team, and establish the workflows and production rhythms to ship consistently at a high bar.
- Manage external agencies and production partners from concept to final delivery.
- Develop brand collaborations that build Sesame's world and earn cultural relevance.
- Partner with Product and Industrial Design to keep one coherent creative language across our app, our hardware, and every channel in between.
- Partner with brand and product marketing to develop campaigns and content that delights users and breaks through in culture.
Required Qualifications:- 8+ years of creative experience with consumer brands, and a portfolio demonstrating exceptional craft, taste, and range - editorial, campaign, social, and ideally experiential.
- Hands-on authorship: work you personally wrote, art directed, or edited - not only oversaw.
- Experience directing external agencies, production partners, or freelancers.
- In-house experience at a consumer brand (agency experience is welcome, but not agency-only).
- Comfort partnering with product and growth marketing teams.
- Based in or willing to relocate to San Francisco or New York (NYC-based candidates should expect to travel to SF as needed).
Preferred Qualifications:- Experience building or running an in-house creative or content studio, including managing creatives.
- Proven fluency in paid-channel creative (paid social, app install, OOH amplification) and iterating against results.
- A track record of brand collaborations or cultural partnerships.
- Roots in premium worlds - fashion, luxury, media/publishing, or culture-forward DTC - paired with comfort operating at startup pace.
- 01 experience launching a brand or product.
- Experience with both software and hardware consumer products.
Full-time Employee Benefits: - 401 (k) max employer match: 3.5% of compensation
- 100% employer-paid health, vision, and dental benefits for you and your dependents
- Unlimited PTO and sick time
- Flexible spending account with employer matching up to $1,650/year (medical FSA)
- Guardian Employee Assistance Program (EAP)
- Opportunity to share in the company's success with competitive stock options
Benefits do not apply to contingent/contract workers.
