The Opportunity

We're looking for a hands-on Creative Director to lead and evolve how Better shows up in the world-connecting product, brand, and customer experience into work that's clear, compelling, and real.

This role sits at the intersection of design, brand, and performance marketing, owning creative that drives both a differentiated brand and measurable business impact.

It starts with understanding how our product actually works (Tinman, Betsy), how customers experience it, and where the story breaks down-then turning those insights into creative that people can feel, not just read.

This is an opportunity to shape and scale the creative function, not just manage it-bringing ownership and initiative to how ideas come to life.

What You'll Own

Creative Direction & Execution

• Lead creative from insight through execution, turning real product and customer understanding into work that connects
• Set and uphold a high bar for visual quality, storytelling, and craft
• Stay hands-on in shaping and reviewing work-nothing ships without intention

Product & Customer Understanding

• Develop a deep understanding of Better's product ecosystem (Tinman, Betsy) and borrower journey
• Spend time with the product and teams to understand how it actually works-not just how it's described
• Use real inputs-customer reviews, product experience, and behavior-to shape creative direction
• Identify where the story breaks down and help rebuild how it's told

Brand & Growth Impact

• Own creative that drives acquisition, engagement, and conversion
• Develop work that connects brand storytelling to real business outcomes
• Translate product truth into creative that feels human, culturally relevant, and clear-never corporate or generic

Brand Architecture & Evolution

• Define and evolve Better's brand architecture, including how Tinman, Betsy, and future products show up cohesively
• Lead ongoing brand exploration and refresh grounded in product reality and customer insight
• Ensure consistency across touchpoints without losing flexibility or creative expression

Design Quality & Systems

• Ensure a cohesive and consistent visual identity across all channels and surfaces
• Improve how ideas move from thinking to execution-removing friction, not adding process
• Elevate the overall design standard across marketing and product

Team Leadership

• Lead and develop a lean, high-performing creative team
• Foster a culture of ownership, accountability, and pride in the work
• Mentor through hands-on involvement and thoughtful critique

Cross-Functional Collaboration

• Partner closely with Product, Growth, Lifecycle, Sales, and PR
• Act as a bridge between product truth and brand expression
• Bring strong opinions, invite debate, and push toward better outcomes

What You Bring

• 8-12+ years of experience in creative, brand, or design roles with a portfolio demonstrating strong craft and impact
• Experience translating complex products into clear, compelling creative
• Proven ability to connect creative work to business outcomes
• Strong design foundation with high standards for visual quality
• Experience leading and developing creative teams in fast-paced environments
• Comfort operating in ambiguity and challenging conventional thinking
• Familiarity with AI tools and modern creative workflows
• B2C experience required; tech or fintech experience preferred
• Ability to work onsite five days per week in NYC

Why This Role

• Opportunity to shape how a complex, evolving product is understood by millions of customers
• Direct impact on brand, growth, and customer experience
• High visibility across product, marketing, and leadership
• Ability to build a modern, AI-enabled creative function grounded in real product and customer insight

You'll Be a Great Fit If...

• You are a design-led Creative Director with a strong point of view on craft and quality
• You're naturally curious about how products work-and how people actually experience them
• You think in systems and experiences, not just campaigns
• You're hands-on and enjoy shaping work, not just directing it
• You actively use AI tools to improve how you think and create

You Should Not Apply If...

• You identify more as a content or copy-led Creative Director than a design-led one
• Your portfolio is primarily campaign-based rather than system-based
• You haven't worked closely with product or don't enjoy understanding how things actually work
• You prefer highly structured, process-heavy environments
• You are not actively using AI tools in your workflow
• You prefer a role focused on delegation over hands-on creative execution
• You are not open to an in-office, NYC-based environment

What We Offer

• Performance-driven compensation

Competitive base salary with bonus or incentive opportunities, depending on role
• Comprehensive, flexible health benefits

A range of medical and dental plans to choose from based on your needs, with

vision coverage available for you and your family starting on day one.

• Financial wellbeing & long-term support

Build long-term financial security with a 401(k) through Vanguard, HSA with

employer contributions, FSA's, Employer Paid STD & LTD plans and access to

financial planning resources.

• Time to recharge

Generous paid time off, company holidays, sick time, and paid parental leave.

• Support for families

Paid parental leave and childcare support, including employer matching for

dependent care FSA.

• Holistic wellbeing support

Mental health care (6 free virtual or in-person sessions) and wellness

programs through Spring Health, EAP access, and additional perks like pet

insurance and lifestyle discounts.

• Flexibility in how you work and live

Pre-tax Commuter benefit accounts with an employer match, and programs

designed to support different working styles and lifestyles.

• Daily perks that make work better

Meal and snack offerings in select offices, plus a stipend to support your day-to-day

- whether you're in the office or working remotely.

• An exceptional NYC office experience

Work from our World Trade Center headquarters - featuring thoughtfully designed

spaces, natural light, and panoramic skyline views. It's a space built for

collaboration, creativity, and bringing bold ideas to life.

• High-impact work at a category-defining moment

Help shape the brand of an AI-native company reinventing homeownership from the

ground up