Intuit Inc

Content Marketing Manager, Mid-Market

Intuit Inc • $169K — $229K *
Mountain View, CA 94040In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7+ years in content marketing or content strategy for B2B, focusing on mid-market or enterprise buyers in SaaS or fintech.
  • Proven experience creating persona- and journey-based content centered around buyer pain points.
  • Portfolio includes diverse formats: thought leadership, web content, nurture streams, and event narratives.
  • Strong skills in content operations, including management of briefs, calendars, and production pipelines.
  • Ability to analyze engagement and pipeline data to optimize content strategies.
  • Excellent writing skills with strong editorial judgment to elevate team content.
  • Effective collaboration with cross-functional teams, managing multiple priorities.

Responsibilities

  • Own content roadmap and execution for mid-market personas aligned with the overall strategy.
  • Develop content plans based on persona insights and pain points, ensuring timely publication.
  • Lead the management of the mid-market content calendar and production pipeline.
  • Create and edit impactful content across various formats, maintaining a buyer-first focus.
  • Collaborate with marketing teams to supply content for campaigns and events, establishing distribution methods.
  • Translate product capabilities into compelling stories that resonate with mid-market audiences.
  • Monitor content performance and iterate on strategies based on data.
  • Contribute to processes and standards that enhance team output quality.

Benefits

  • Inclusive culture with a focus on diversity and fair pay.
  • Access to competitive benefits package including cash bonuses and equity rewards.
  • Opportunities for professional development and career advancement.
  • Flexibility in work arrangements to support work-life balance.
Full Job Description
Mid-market buyers don't care about our products - they care about their problems. As Content Marketing Manager, Mid-Market, you will help build and run the content engine for Intuit's mid-market audience: content mapped to the buyer journey and to the personas we sell to - their roles, their pain points, and the questions they're asking at each stage - not our product taxonomy. This is a senior individual contributor role focused on turning content strategy into shipped, high-performing content. You will own the content roadmap and execution for key journey stages and personas, manage the content calendar and production pipeline, and partner with demand generation, field marketing, and product marketing to make sure every campaign and event is fueled by the right content. You'll operate within the broader mid-market content architecture and have real ownership of what gets made, how well it performs, and how the engine scales.

Responsibilities

  • Own the content roadmap and execution for assigned mid-market personas and journey stages, within the overall mid-market content strategy.
  • Translate persona and pain-point insight into concrete content plans - the right asset, in the right format, at the right journey stage - and drive them through to publication.
  • Run the mid-market content calendar and production pipeline: briefs, reviews, agency/freelancer management, and on-time delivery against campaign and event timelines.
  • Create and edit high-impact content yourself - from thought leadership and web copy to nurture content and event narratives - holding everything to a pain-point-led, buyer-first standard.
  • Partner with demand generation, field marketing, and ABM teams to fuel campaigns, events, and account plays with the content they need - and build distribution plans for every asset.
  • Work with product marketing to translate product capability into buyer-relevant stories consistent with the mid-market narrative and messaging framework.
  • Track content performance - engagement, consumption by stage, and influence on pipeline - and use the data to iterate on formats, topics, and channels.
  • Contribute to scaling the content engine: reuse and atomization models, templates, and standards that raise output quality across the team.


Qualifications

  • 7+ years in content marketing, content strategy, or integrated marketing for a B2B audience, ideally serving mid-market or enterprise buyers in SaaS or fintech.
  • Proven experience building persona- and journey-based content - you design around buyer pain points and jobs-to-be-done, not product feature lists.
  • A portfolio spanning multiple formats and funnel stages: thought leadership, gated and ungated assets, web content, nurture streams, event narratives, and sales enablement.
  • Strong content operations skills - briefs, calendars, production pipelines, agency and freelancer management - and a track record of shipping consistently at a high quality bar.
  • Analytical instincts: you use engagement, conversion, and pipeline data to find content gaps, retire what isn't working, and scale what is.
  • Excellent writing and editorial judgment; you can create standout content yourself and elevate the work of others.
  • Strong cross-functional collaboration skills - comfortable partnering with demand gen, field, ABM, and product marketing teams and managing competing priorities.
  • Familiarity with SEO/AEO fundamentals and CMS/martech workflows.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Intuit Inc

More Media Jobs

Find similar Content Marketing Manager, Mid-Market jobs:

NationwideMountain View, CA