Intuit Inc

Field Marketing Manager, Mid-Market

Intuit Inc • $169K — $229K *
Sacramento, CA 95823In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in B2B field marketing with a focus on ABM or demand generation, preferably in SaaS or fintech.
  • Proven experience in driving pipeline metrics like sourced/influenced pipeline and conversion rates.
  • Hands-on expertise in organizing regional events and managing sponsorships from start to finish.
  • Familiarity with ABM tools (e.g., 6sense, Demandbase) and marketing automation systems (Marketo, Salesforce).
  • Exceptional communication skills, adept at engaging with sales leaders and contributing to pipeline discussions.
  • Self-starter mentality with the ability to adapt and create in a fast-paced environment.
  • Willingness to travel regionally for events and account engagements.

Responsibilities

  • Drive pipeline creation and progression for assigned mid-market pods, ensuring marketing contributes to bookings goals.
  • Partner closely with sales leaders to understand account needs and develop quarterly marketing plans accordingly.
  • Localize and implement centralized marketing campaigns and Intuit-led events, boosting regional attendance and pipeline conversion.
  • Develop and execute tailored local programs such as ABM initiatives, executive dinners, and targeted account engagements.
  • Orchestrate account-specific ABM programs with direct engagement strategies alongside sales teams.
  • Oversee and analyze the regional marketing budget, adjusting spend based on program effectiveness.
  • Continuously report on pipeline metrics and collaborate with the Regional Marketing team to share insights and best practices.
  • Act as the conduit for field feedback to central marketing to enhance strategies in line with mid-market needs.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Generous paid time off and holidays.
  • Employee stock purchase plan.
  • Opportunities for professional development and advancement.
Full Job Description
As Field Marketing Manager, you will be directly aligned to our field sales organization, driving pipeline creation and progression at the pod level. You are the marketing counterpart our sellers count on - embedded in their business, accountable to their number, and trusted to know their accounts, their territories, and their buyers.

This role blends orchestration and ownership. You will localize and activate centralized, integrated marketing campaigns and events for your region, and you will design and run autonomous, field-driven programs - including account-based marketing (ABM) - tailored to the accounts and opportunities that matter most to your pods. Success is measured in pipeline: sourced, influenced, accelerated, and closed.

Responsibilities

  • Own pipeline creation and progression targets for your assigned mid-market pods, and be accountable for marketing's contribution to their bookings goals.
  • Serve as the primary marketing partner to pod sales leaders - join pipeline reviews, understand the account landscape, and build quarterly field marketing plans grounded in their priorities.
  • Localize and activate centralized integrated campaigns and Intuit-led events for your region, ensuring strong regional attendance, follow-up, and pipeline conversion.
  • Design and execute autonomous local programs - ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations - based on the specific needs of your territory.
  • Orchestrate 1:few and 1:1 ABM programs against priority account lists built jointly with sales, spanning air cover, personalized content, and direct engagement.
  • Manage regional budget with rigor, measuring every program on pipeline impact and reallocating spend to what works.
  • Close the loop relentlessly: track lead follow-up with SDRs and AEs, report on sourced/influenced pipeline and progression, and share learnings across the Regional Marketing team.
  • Act as the voice of the field back into central marketing - feeding regional insight into campaign, content, and product marketing teams to sharpen the mid-market motion.


Qualifications

  • 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization.
  • A track record of building pipeline with and for sales teams - you speak in sourced and influenced pipeline, conversion rates, and velocity, not just MQLs.
  • Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships, end to end.
  • Working knowledge of ABM strategy and tooling (e.g., 6sense, Demandbase, or similar) and marketing automation / CRM (Marketo, Salesforce, or similar).
  • Strong sales empathy and communication skills - comfortable in pipeline councils and forecast conversations, and skilled at earning trust with sellers and sales leaders.
  • A builder's mindset: you thrive with autonomy, move fast with imperfect information, and are equally comfortable executing centralized plays and inventing local ones.
  • Willingness to travel regionally (~25-40%) for events, account engagements, and time in-market with your pods.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Sacramento $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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