Intuit Inc

Demand Generation Principal - Money Solutions

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in B2B demand generation or growth marketing, especially in fintech or payments.
  • Expertise in install-base and product-led growth, including targeting and lifecycle marketing.
  • Familiarity with compliance and regulatory marketing for financial products.
  • Proficient in full-funnel campaign design using marketing automation and CRM tools.
  • Data-driven approach with strong segmentation and ROI analysis skills.
  • Ability to influence and align cross-functional teams for expansion.
  • Understanding of mid-market finance buyers and their pain points.

Responsibilities

  • Own and drive the demand generation strategy for Intuit's Money portfolio in the mid-market segment.
  • Develop ongoing programs targeting existing customers to enhance financial product adoption.
  • Create campaigns targeting new customers with a focus on their cash-flow challenges.
  • Collaborate with product marketing to unify messaging and campaign strategies.
  • Coordinate with sales for high-priority target account conversions and pipeline growth.
  • Ensure compliance in all regulated product campaigns through collaboration with legal.
  • Implement campaigns through local marketing teams with targeted plays and contents.
  • Measure campaign effectiveness and adjust strategies based on performance metrics.

Benefits

  • Comprehensive health and wellness benefits.
  • Employee stock options and equity rewards available.
  • Eligibility for cash bonuses based on performance.
  • Flexible work arrangements and emphasis on work-life balance.
  • Regular pay equity assessments for fair compensation.
Full Job Description
Intuit's Money portfolio - Bill Pay, Payments, Capital and Lending, and IBCC - turns our platform into the financial operating system for mid-market businesses. As Demand Generation Principal for Money Solutions, you will own engagement and demand generation into Intuit's existing mid-market install base for the Money portfolio, as well as cross-audience campaigns that acquire net-new customers.

This is a principal-level role with a rich expansion canvas: our mid-market customers already run their financials on Intuit, giving us unmatched context to offer the right money product at the right moment. You'll build programs that convert that context into adoption - driving attach of payments, bill pay, lending, and card products - while also designing acquisition campaigns that lead with money movement and cash-flow pain points to win new logos. You'll be measured on attach, expansion pipeline, and new-customer pipeline contribution.

Responsibilities
  • Own demand generation strategy and pipeline targets for the Money portfolio - Bill Pay, Payments, Capital/Lending, and IBCC - in the mid-market segment, spanning install-base expansion and new-customer acquisition.
  • Build always-on install-base programs that use product and financial signals to surface the right money product to the right customer at the right moment - across in-product, lifecycle, and sales-assisted channels.
  • Design cross-audience acquisition campaigns that lead with money-movement pain points - slow receivables, manual AP, access to capital, spend control - to bring net-new mid-market customers to Intuit.
  • Partner with product marketing and product growth teams to align offers, in-product placements, and campaign narratives into one coherent adoption journey per product line.
  • Coordinate with sales and customer success on high-propensity target lists, sequenced plays, and clean handoffs for sales-assisted money products like Capital and IBCC.
  • Work with legal, risk, and compliance partners to ensure campaigns for regulated products are accurate, compliant, and still compelling.
  • Activate money campaigns through the Regional Marketing field team at the pod level, supplying plays, content, and target accounts.
  • Own the measurement framework - attach rates, expansion and new-logo pipeline, campaign ROI, and cohort behavior - and use it to reallocate investment to what works.


Qualifications

  • 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with meaningful exposure to fintech, payments, lending, or embedded finance products.
  • Deep fluency in install-base and product-led growth motions: propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
  • Understanding of the compliance and regulatory considerations inherent in marketing financial products (payments, lending, card), and experience partnering with legal/compliance teams.
  • Command of full-funnel campaign design and the demand gen stack - marketing automation, CRM, paid media, webinars, and email - with strong attribution discipline.
  • A data-first operating style: you segment on usage and financial signals, test relentlessly, and defend investment with pipeline and attach-rate math.
  • Principal-level influence: experience aligning product marketing, product growth, sales, and risk partners around a shared expansion motion.
  • Strong grasp of the mid-market finance buyer (CFO, controller, AP/AR leaders) and their cash-flow, payment, and capital pain points.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000- $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

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Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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