Business Development Manager

PensionBee Inc

• $82K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years in B2B sales or channel partnerships, particularly in the retirement plan market.
  • Familiar with retirement industry concepts including 401(k) and Safe Harbor rules.
  • Understanding of the Registered Investment Advisor (RIA) landscape.
  • Ability to work effectively in a dynamic, fast-paced environment.
  • Strong writing skills for crafting sales materials and emails.
  • Hands-on experience with CRM tools, preferably Pipedrive or Salesforce.
  • Experience in coaching or managing junior team members is a plus.

Responsibilities

  • Win new partnerships by targeting specific advisors and TPAs through outreach and existing leads.
  • Grow existing partnerships by co-managing key partner relationships to acquire new employer clients.
  • Lead competitive pitch responses and collaborate with the sales team on complex opportunities.
  • Develop sales materials and identify gaps in the sales toolkit, creating necessary resources.
  • Oversee the sales process and coordinate with Operations for smooth execution throughout the sales cycle.
  • Design and execute email marketing campaigns targeted at advisors and TPAs.
  • Act as the primary owner of Pipedrive CRM, ensuring data quality and effective reporting.

Benefits

  • Hybrid working model with three days in-office.
  • Opportunity to develop and lead a junior Business Development Representative.
  • Access to a collaborative team environment with hands-on roles.
  • Professional development opportunities through direct involvement in sales and CRM processes.
  • Performance bonuses based on success in winning new partnerships.
Full Job Description
Business Development Manager

New York, United States (Hybrid, 3 days in-office)

Reports to: VP, Employer Partnerships

Employment Type: Full-Time

$82,000 plus bonus
About the Role

We're seeking a Business Development Manager to help scale our automatic rollover (Safe Harbor IRA) business among advisors. This is a unique hybrid role combining sales prospecting and relationship-building with CRM operations and sales infrastructure.

You'll build and grow PensionBee's relationships with financial advisors and third-party administrators in the US. It's a hands-on role for someone who enjoys winning new partnerships and also building the machinery behind the sale: the materials, the process and the CRM. You'll work closely with our VP Employer Partnerships and lead a Business Development Representative who books meetings for you.
What You'll Do
  • Win new partners. Sign at least 2 new advisor or TPA relationships a month, using your judgment on who to target and how, through outreach and our existing pipeline.
  • Grow existing partnerships. Act as co-owner of key partner relationships alongside our VP, helping each partner bring on around 20 new employer clients a year.
  • Compete and win. Lead responses to competitive pitches, RFPs and complex follow-ups with the wider sales team.
  • Build our sales toolkit. Own our sales materials, spot gaps and create what's missing, including call scripts and playbooks for the BDR.
  • Own the sales process. Maintain the guides, process flows and handoffs across the full sales cycle, and be the main point of contact with our Operations team.
  • Run email campaigns. Design, run and measure email marketing to advisors and TPAs.
  • Own the CRM. Act as the primary owner and administrator of Pipedrive, including setup, data quality, reporting and automation.
  • Lead and develop our BDR, setting priorities and coaching on outreach.
What you'll bring
  • 4-7 years in B2B sales or channel partnerships, with a track record of winning new relationships. Experience with financial advisors, TPAs, recordkeepers or the broader retirement plan market is a strong plus.
  • Knowledge of retirement industry concepts (401(k), 403(b), automatic rollovers, ERISA, Safe Harbor rules)
  • Familiarity with the RIA landscape and how advisors build their practices
  • Comfort operating in a small, fast-moving team: you can close a deal in the morning and fix a CRM workflow in the afternoon.
  • Strong writing skills for sales materials, pitches and email campaigns.
  • Hands-on CRM administration experience (Pipedrive, Salesforce or HubSpot) and a data-driven approach to pipeline and campaigns.
  • Experience coaching or managing a junior team member is a plus.


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