B2B Inside Sales Manager, Employer Partnerships

PensionBee Inc

$82K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years experience in B2B sales, preferably in financial services or the retirement industry
  • Knowledge of retirement concepts, including 401(k), 403(b), ERISA, and Safe Harbor rules
  • Familiarity with Registered Investment Advisors (RIAs) and their practices
  • Understanding of recordkeeper ecosystems such as Empower and Fidelity
  • Exceptional written communication skills with an emphasis on clarity and conciseness
  • Strong organizational abilities and attention to detail
  • Collaborative mindset for engaging with cross-functional teams

Responsibilities

  • Identify and cultivate relationships with advisor partners through warm leads and prospecting
  • Source and qualify 20+ advisor leads weekly using various data sources
  • Run personalized outreach sequences through multiple channels tailored to advisor types
  • Create tailored sales materials and resources based on advisor feedback
  • Build and manage email campaigns to segmented advisor lists
  • Track activity and maintain pipeline accuracy in Pipedrive
  • Support marketing through insights from field interactions and advocate for necessary improvements

Benefits

  • Hybrid work environment with 3 days in-office
  • Autonomy in role with cross-functional collaboration opportunities
  • Potential for bonuses based on performance
  • Opportunity to shape the growth of an early-stage U.S. business
  • Professional development and support for career growth
  • Access to key industry events for lead generation
Full Job Description
B2B Inside Sales Manager, Employer Partnerships

Business Development & Sales Operations

New York, United States (Hybrid, 3 days in-office)

Reports to: VP, Employer Partnerships

Employment Type: Full-Time

$82,000 plus bonus
About the Role

We're seeking a B2B Inside Sales Manager to help scale our automatic rollover (Safe Harbor IRA) business among advisors. This is a unique hybrid role combining sales prospecting and relationship-building with CRM operations and sales infrastructure.

You'll be responsible for identifying key advisor partners (or working with warm leads from the VP, Employer Partnerships) and converting those relationships into an active pipeline, while ensuring our outreach systems, lead data, and marketing campaigns run efficiently.

This position offers significant autonomy and cross-functional reach, collaborating across Sales, Marketing, Operations, and Product to ensure our value proposition lands consistently in the market. If you're a self-starter who thrives in an evolving environment and wants to shape the growth of an early-stage U.S. business, this role is for you.
What You'll Do
Prospecting & Outreach
  • Support the U.S. Head of VP Partnerships: flag follow-ups, surface warm leads, and prep briefing materials for key meetings
  • Source 20+ qualified advisor leads per week using AdvizorPro, LinkedIn, NAPA award lists, and conference attendee lists
  • Prioritize 3(38) and 3(21) fiduciaries and co-fiduciaries most likely to engage on force-out and plan termination solutions
  • Expand into non-traditional channels: ERISA law firms, bankruptcy and M&A specialists, and TPAs involved in plan terminations
  • Run personalized, multi-touch outreach sequences across email, LinkedIn, and phone, adapting messaging by advisor type (fiduciary risk, small account cleanup, M&A/plan termination)
  • Track all activity in Pipedrive, keeping the pipeline clean and visible
Sales Enablement
  • Create tailored materials and presentation templates adapted to each advisor segment
  • Build objection-handling guides and FAQs based on real advisor feedback
  • Develop case studies from existing partnerships to strengthen the sales narrative
Campaign Execution
  • Build email templates in Pipedrive using marketing team copy and manage campaign sends to segmented advisor lists
  • Maintain post-send list hygiene and surface campaign performance insights to improve future strategy
Events & Conferences
  • Research the annual conference calendar and recommend the best events for lead generation
  • Build pre-event outreach plans and manage post-conference lead intake and follow-up
CRM & Reporting
  • Keep Pipedrive accurate and up to date; pull weekly pipeline reports for stakeholder meetings
  • Build conversion and outreach performance reports to inform sales strategy
  • Collaborate with Product on CRM automation and workflow improvements
Executive & Cross-Functional Support
  • Relay field insights to Marketing and Product; advocate for messaging or tooling improvements when needed
Who You Are

You must have:
  • Knowledge of retirement industry concepts (401(k), 403(b), automatic rollovers, ERISA, Safe Harbor rules)
  • Familiarity with the RIA landscape and how advisors build their practices
  • Understanding of recordkeeper ecosystems (Empower, ADP, Fidelity, Principal)
  • A bias for action. You don't wait to be told.
  • Exceptional written communication. Your emails are clear, concise, and earn replies.
  • Strong organization and attention to detail.
  • A collaborative mindset. You communicate well with people across functions and seniority levels.
  • Genuine curiosity. You treat every advisor conversation as a chance to sharpen your pitch.

Helpful, but not required:
  • Experience with Pipedrive or a comparable CRM

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