Brand + Content Manager

Forgepoint Inc

$120K — $200K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong writing skills with the ability to maintain a distinct voice
  • Experience in fast-paced content creation from concept to publication
  • Understanding of brand aesthetics and design principles
  • Ability to manage content and brand systems comprehensively
  • Passion for enhancing the American manufacturing sector
  • Willingness to work in-office 5 days a week
  • Familiarity with AI tools to accelerate content production

Responsibilities

  • Define and progress the Forgepoint voice and narrative in AI and manufacturing
  • Produce and distribute high-quality content across various platforms
  • Transform customer insights and product releases into compelling stories
  • Manage the editorial calendar and optimize content distribution
  • Create sales collateral that effectively communicates product value
  • Collaborate with founders and use tools to transition from ideas to polished content

Benefits

  • Great healthcare coverage
  • Dinner provided at the office
  • Unlimited Celsius
  • Opportunity for meaningful early-stage equity
Full Job Description
The Role

This is a true 0→1 marketing role. You'll own brand and content end-to-end. You set the direction, and you do the work. You'll ship LinkedIn posts, blog articles, website copy, launch campaigns, videos, social posts, and sales collateral that tell our story - and our customer's. As our first dedicated marketer, you'll work directly with the founders to define our voice and put it in front of the manufacturers we serve.

This is a seat for a maker, not just a strategist. You'll learn the manufacturing world deeply enough to write about it credibly, move fast, and use every AI tool available to punch far above your weight.

What You'll Do
  • Define and evolve the Forgepoint voice and category narrative across AI, software, and American manufacturing.
  • Create and publish exceptional content across LinkedIn, blogs, the website, video, email, launches, and other emerging channels.
  • Turn customer conversations, shop-floor visits, product releases, and measurable outcomes into credible stories, case studies, and campaigns.
  • Own the editorial calendar and distribution engine; repurpose strong ideas across formats and measure what earns attention and drives pipeline.
  • Build the collateral that helps sales win, including decks, one-pagers, customer stories, launch assets, and clear product messaging.
  • Work directly with the founders, sales, and product; use AI, design, and video tools to move from idea to polished output quickly.
Who you are
  • You're a strong writer who can maintain a distinct, credible voice across formats
  • You ship high-quality content fast and independently, from idea to published
  • You have a sense for brand and design, and care how the work looks and reads
  • You're comfortable owning the whole funnel: content, brand, and the systems around them
  • You care about our mission, and you want to see the American manufacturing base get stronger
  • You're excited to work in person 5 days a week in our NYC office
  • You have a founder and growth mindset, and you use AI tooling obsessively to move faster and do more
Bonus points
  • B2B or startup marketing experience
  • You've grown a brand, audience, or newsletter from scratch
  • Basic design chops (Figma, Canva, or similar)
  • Familiarity with industrial, technical, or otherwise "unsexy" audiences
Comp & Benefits
  • Base salary $120,000-$200,000 depending on level and experience, plus the opportunity to receive meaningful early-stage equity ($30,000-$70,000 per year) in Forgepoint. You'll also have great healthcare coverage, dinner provided at the office, and unlimited Celsius.


Location
  • You'll be in our NYC office five days a week.

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