As a Marketing Science Associate Manager, you will play a crucial role in developing our advertising business through the creation of audience insights and application of measurement studies for brands and agencies.
What You'll Do- Shape, drive and execute on research and measurement strategy across key verticals in North America
- Consult with advertising partners on measurement strategy and solutions, with strong expertise across performance measurement and conversion-lift measurement tactics
- Create and deliver measurement-driven projects that align with vertical and market initiatives, with a constant focus on driving growth and revenue
- Propel the adoption of Spotify's first-party measurement solutions and act as a subject matter expert on those solutions internally and externally
- Partner with our Product team and provide expertise as it relates to measurement methodology, particularly for attribution and low-funnel measurement
- Build compelling, multi-source, advertising research stories that educate our sellers, marketers and clients and tout Spotify's unique value proposition
- Extract insights from large and diversified data sets (1st party and custom research) to provide hypotheses, and use insights to answer sales, marketing, and business development questions
- Partner closely with Sales and other cross-functional partners to create scalable solutions tailored to specific client needs
- Develop new, innovative approaches to data analysis and positioning and strong recommendations that feed into future client strategies
- Evaluate effectiveness across Spotify buying channels to share recommendations, success stories, and best practices
- Influence stakeholders and change behavior to improve business outcomes
- Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
- Contribute to Spotify's point of view regarding new/current research and measurement solutions, and educate our Sales and Marketing teams accordingly
- Present measurement insights at client, agency, and industry events as needed
- Partner cross-functionally to identify and outline top performing campaign tactics, including Spotify formats, audiences, and buying channels, to publish as success stories
- Collaborate with leadership stakeholders on Sales and/or Marketing initiatives
Who You Are- You have 5+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner.
- You have excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
- You have proven experience partnering with global advertisers and driving measurement strategy in a given expertise area
- You operate in a transparent fashion to stakeholders and peers, and viewed as approachable regarding challenging talks
- You have a strong background in quantitative ad effectiveness research, particularly with using conversion-lift solutions and other low-funnel measurement products
- You have experience with scaling signal-based solutions such as conversions API
- You are familiar with interpreting results and recommending measurement solutions that include, but are not limited to, driving app installs/in-app activity, multi-touch attribution, conversions APIs, clean rooms, and more
- You have a high level of experience in running multiple-forms of advertising measurement ranging from brand lift to conversion lift measurement across a variety of buying channels, including Programmatic channels
- You are extremely strong knowledge of the digital marketing ecosystem, measurement capability landscape, and how it all works from a technical perspective
- You have extensive experience in data analysis and storytelling, going beyond the "what" to tell the "why" within research results
- You are self-starter who digs into projects without needing much direction
- You have a positive and collaborative teammate who values building strong relationships with colleagues and stakeholders
Where You'll Be- We offer you the flexibility to work where you work best! For this role, you can be within the US region as long as we have a work location.
- This team operates across PST and EST time zones for collaboration.
The United States base range for this position is $98,347 - 140,495, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
