The Assistant Director of Sales (ADOS) is a senior-level sales leadership position reporting directly to the Director of Sales & Marketing (DOSM). This role is designed for an experienced hospitality sales professional who is ready to expand their leadership capabilities and prepare for future advancement into a Director of Sales & Marketing role within a lifestyle hotel environment.
The ADOS is a key member of the hotel's commercial leadership team, balancing active selling and direct revenue production with the day-to-day leadership, development, and administrative oversight of the Sales department. The role requires a highly visible, full-time onsite presence to coach and support the sales team, strengthen internal and external partnerships, and drive revenue through strategic account management, business development, and market expansion.
A primary responsibility of this position is to carry, personally own, and achieve a Major Market group sales quota The ADOS is expected to develop and convert Major Market group business, manage the related sales pipeline, and deliver measurable production against assigned group revenue goals while supporting the broader hotel commercial strategy.
Success in this role requires strong business acumen, disciplined sales execution, and the ability to foster trusted relationships across the hotel and in the marketplace. The ADOS serves as a bridge between commercial strategy and operational execution, ensuring alignment across teams and delivering exceptional client and guest experiences.
Primary Responsibilities Major Market Group Sales & Revenue Generation - Carry and achieve an assigned Major Market group sales quota as a core individual production responsibility.
- Personally prospect, solicit, negotiate, close, and grow Major Market group business in support of hotel revenue and profitability goals.
- Build and actively manage a Major Market group sales pipeline, maintaining accurate account, opportunity, and forecast information in the hotel's CRM and sales systems.
- Develop and execute account plans for high-value group accounts, including strategic prospecting, client engagement, site inspections, presentations, entertainment, and follow-up.
- Provide strategic guidance on rate, date, space, concessions, and contract commitments for group opportunities.
- Manage and grow a portfolio of key accounts while developing, entertaining, and maintaining relationships with existing clients.
- Assist the Sales team in achieving individual and annual revenue goals while remaining accountable for personal Major Market group production.
- Develop compelling sales presentations, proposals, and site inspections that showcase the hotel's unique offerings.
- Utilize brand promotions, marketing initiatives, sales programs, and available resources to maximize business opportunities.
- Monitor travel industry trends, market conditions, and economic factors to identify opportunities and inform sales strategies.
- Represent the hotel through community involvement, networking events, customer entertainment, industry organizations, trade shows, and business travel.
Sales Leadership & Team Development - Partner closely with the DOSM to execute strategic and tactical sales initiatives that support overall hotel revenue goals.
- Lead, coach, mentor, and inspire a high-performing sales team while fostering accountability, engagement, and professional development.
- Maintain a strong onsite presence to provide daily leadership, support, and guidance to Sales colleagues.
- Assist with recruiting, hiring, onboarding, training, coaching, and retention efforts for Sales team members.
- Conduct performance discussions and support colleague development plans and performance management initiatives.
- Organize and lead sales meetings and participate in hotel leadership meetings as required.
- Serve as Acting Director of Sales & Marketing in the absence of the DOSM.
Cross-Functional Collaboration & Partnership - Foster strong partnerships between the Sales team and operational departments across the hotel.
- Collaborate closely with Revenue Management, Events, Food & Beverage, Rooms Division, Finance, Engineering, and People & Culture to ensure seamless execution of business opportunities.
- Promote a "One Hotel, One Team" culture built on communication, accountability, and mutual support.
- Serve as a trusted business partner to department leaders, ensuring operational readiness and exceptional service delivery for clients and guests.
- Build and maintain strong external relationships with clients, community partners, and industry stakeholders to strengthen the hotel's market presence.
- Foster a culture of teamwork and collaboration that enhances colleague engagement and overall hotel performance.
Administrative & Operational Leadership - Provide administrative oversight for the Sales department, including payroll review and approval, scheduling, attendance administration, and time-off request management.
- Partner with People & Culture on colleague relations, performance management, coaching, corrective action, and recognition initiatives.
- Assist with annual business planning, budgeting, forecasting, and strategic sales initiatives.
- Monitor hotel financial performance relative to budget and forecast objectives.
- Compile, review, and analyze departmental reports, including monthly and quarterly forecasts, booking pace reports, STAR reports, quota performance, and other sales metrics.
- Participate in ownership meetings and executive leadership discussions as required.
- Ensure compliance with company policies, procedures, and operational standards.
- Perform other job-related duties as assigned.
Markets of Focus The ideal candidate will possess experience in one or more of the following Industry Segments:
- Technology & Digital Services
- Financial Services & Banking
- Real Estate & Development
- Government, Nonprofit, Associations & Media
How We Care for Our People Our purpose sets us apart: to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it guides how we support one another as members of the Hyatt family. Our care for our colleagues is the foundation of our success.
We're proud to have earned a place on Fortune's prestigious
100 Best Companies to Work For® list for ten consecutive years. This recognition reflects our commitment to creating an environment rooted in inclusivity, empathy, respect, and belonging, where every colleague feels valued and empowered to grow.
As a leader within our hotel, the Assistant Director of Sales plays an important role in fostering this culture by developing talent, building meaningful relationships, promoting collaboration across departments, and helping create an environment where colleagues can thrive both personally and professionally.
Who You Are As our ideal candidate, you understand the power and purpose of Hyatt's
Culture of Care and embody our core values of
Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being.
You are a collaborative, relationship-focused leader who thrives in a fast-paced hospitality environment. You are energized by developing people, building partnerships, carrying a meaningful Major Market group quota, and driving results through teamwork and accountability. You understand that success comes from fostering strong relationships across departments, maintaining a visible and engaged presence, and creating a culture that supports both colleague growth and business performance.
You are someone who: - Leads with integrity, professionalism, and accountability.
- Builds trust and strong partnerships with colleagues, clients, and hotel leadership.
- Enjoys mentoring and developing high-performing teams.
- Embraces cross-functional collaboration and a "One Hotel, One Team" mindset.
- Balances strategic thinking with hands-on leadership and active selling.
- Demonstrates strong business acumen and a consistent, quota-driven approach to sales.
- Thrives in an onsite leadership role, engaging daily with colleagues, guests, and operational partners.
- Is committed to continuous learning, innovation, and professional growth.
If you are passionate about hospitality, enjoy cultivating meaningful relationships, and are ready to take the next step toward a future Director of Sales & Marketing opportunity, we invite you to join our team and help shape the continued success of Dream Downtown.
Compensation & Benefits Salary Range: $106,300-$126,000 annually, plus eligibility to participate in an applicable incentive plan.
Compensation is based on experience, qualifications, skills, and overall fit for the position.
Work Location Requirement: This is a
property-based leadership position. Candidates must be able to commit to a full-time onsite role , maintaining a visible and engaged presence at the hotel to support team development, operational partnerships, client engagement, and overall business performance.
Benefits Include: - Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement savings plan
- Parental leave
- Paid time off and holidays
- Employee assistance program
- Career development opportunities
- Colleague travel and hotel discounts