Salesforce

Analytics GGS Senior Analyst

Salesforce$94K — $142K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in Marketing/Demand Gen Analytics, Business Intelligence, or a quantitative field, preferably in B2B SaaS or tech.
  • Strong SQL proficiency for writing complex queries across large data sets.
  • High proficiency in Tableau for building and maintaining dashboards from scratch.
  • Familiarity with digital marketing data sources, including Google Analytics and Salesforce CRM objects.
  • Excellent communication skills for conveying technical findings to non-technical audiences.

Responsibilities

  • Design, build, and maintain Tableau dashboards for demand generation KPIs.
  • Ensure reporting accuracy and resolve data issues promptly.
  • Conduct ad-hoc deep-dive analysis on demand generation performance questions.
  • Identify and monitor leading indicators to preempt performance shifts.
  • Collaborate with data teams to source data and improve reporting quality.

Benefits

  • Opportunity to work in a high-impact analytics role focusing on digital marketing.
  • Gain experience with diverse data sources and cross-functional collaboration.
  • Develop advanced skills in SQL and Tableau while supporting a fast-paced team.
  • Possibility to influence the effectiveness of demand generation strategies.
  • Engagement in a growing B2B SaaS environment with potential career growth.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Operations

Job Details

We are seeking a highly technical and detail-oriented Sr. Analyst, Demand Generation Analytics to serve as the primary hands-on executor for digital demand generation reporting and analysis across multiple Salesforce products and lines of business. This role spans website, email, paid media, account-based marketing (ABM), and other program-driven demand gen initiatives. The Sr. Analyst partners closely with the Sr. Manager, Demand Generation Analytics & Performance and reports directly to the hiring manager, building and maintaining the always-on reporting, dashboards, and ad-hoc analysis that power the team's KPIs and diagnostic/leading indicators.

This individual is the builder: extremely proficient in SQL and highly fluent in Tableau, comfortable navigating complex data sources independently to answer questions quickly and maintain reliable, always-on reporting. They will partner cross-functionally between business function leaders, other analysts, data science, and data engineering groups to get their work done.
Key Responsibilities
Always-On Reporting & Dashboarding
  • Dashboard Build & Maintenance: Design, build, and maintain Tableau dashboards and always-on reporting for demand gen KPIs, diagnostic metrics, and leading indicators.
  • Reporting Reliability: Ensure reporting stays accurate and current, proactively catching and resolving data issues or anomalies.
  • Execution Partnership: Serve as the primary builder in partnership with the Sr. Manager - translating measurement frameworks and KPI definitions into working dashboards and reports.
Ad-Hoc & Diagnostic Analysis
  • Ad-Hoc Analysis: Perform ad-hoc, deep-dive analysis on demand gen performance questions as they come up, using SQL to independently query and join across data sources.
  • Leading Indicator Tracking: Identify and monitor diagnostic/leading indicators that help flag performance shifts before they show up in lagging KPIs.
  • Data Navigation: Navigate across Google Analytics (in Snowflake), Salesforce CRM objects (Campaigns, Leads, Contacts, Accounts, Opportunities), and paid media platform data to pull, join, and validate data for reporting and analysis.
Cross-Functional Execution
  • Cross-Team Collaboration: Partner with other analysts, data science, and data engineering teams to source data, resolve data quality issues, and align on reporting logic.
  • Technical Translation: Work with the Sr. Manager to turn metric and measurement designs into concrete queries, data models, and dashboard specs.
Candidate Requirements and Competencies

Experience & Technical Skills
  • 3+ years of experience in Marketing/Demand Gen Analytics, Business Intelligence, or a highly quantitative field, ideally in B2B SaaS or technology.
  • Strong proficiency in SQL - able to independently write complex queries and joins across large data sets (Snowflake or similar cloud data warehouse).
  • Highly proficient in Tableau - able to build and maintain dashboards from scratch, not just modify existing ones.
  • Familiarity with digital marketing data sources: Google Analytics/website reporting data, Salesforce CRM objects (Campaign, Lead, Contact, Account, Opportunity), and paid media platform data.
  • Comfortable performing ad-hoc analysis under time pressure and communicating findings clearly.

Communication & Collaboration
  • Strong written and verbal communication skills, particularly for explaining technical/data findings to non-technical partners.
  • Effective collaborator who can work cross-functionally with analysts, data science, and data engineering teams to get work done.
  • Detail-oriented and reliable - comfortable owning always-on reporting that others depend on.

Preferred Qualifications
  • Working knowledge of additional analytical languages/tools such as Python, R, or dbt.
  • Exposure to demand gen or digital marketing channels (email, paid, web, ABM) - helpful for context, though deep strategic experience is not required.
  • Experience partnering with data engineering or data science teams on data quality or pipeline issues.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

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Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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