RedBrick Health

Account Executive

RedBrick Health$240K — $300K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years of sales experience with 2+ years in a closing role, ideally in media or advertising tech.
  • Proven track record of closing high-value deals with brands and agencies.
  • Strong grasp of digital advertising metrics, including performance measurement and KPI tracking.
  • Exceptional consultative selling skills, including tailored solutions and building long-term relationships.
  • Ability to manage multiple deals and maintain CRM accuracy and reliability.
  • Excellent communication and presentation abilities, both virtual and in-person.
  • Familiarity with Salesforce or similar CRMs and modern sales tools.

Responsibilities

  • Own the complete sales cycle from prospecting to closing for brand and agency accounts.
  • Source leads via outbound prospecting and inbound follow-up to maintain pipeline health.
  • Craft and deliver consultative pitches that align advertiser objectives with company solutions.
  • Collaborate with internal teams on proposal development and campaign setup for success.
  • Maintain accurate pipeline information in CRM, including deal stages and forecasts.
  • Leverage advertiser KPIs to drive conversations about value and repeat business.
  • Gather and share market feedback to enhance product positioning and strategy.

Benefits

  • Competitive compensation package with a 401(k) match.
  • Comprehensive health benefits for employees and families.
  • Generous paid time off, including personal days and parental leave.
  • Dedicated support for mental health and employee assistance programs.
  • Monthly wellness reimbursement and perks related to fitness activities.
  • Investment in professional development and career growth opportunities.
  • Flexible working arrangements and a home office setup allowance.
Full Job Description
Account Executive

Department: Sales

Employment Type: Permanent - Full Time

Location: Remote - US

Compensation: $240,000 - $300,000 / year

Description

**This is a remote role open to candidates based in the United States with valid work authorization. Candidates located in the New York tri-state area (NY, NJ, CT) are strongly preferred due to occasional in-person collaboration with senior leadership.**

You'll own the full sales cycle, from building pipeline and running discovery to developing tailored solutions, negotiating, and closing. You'll combine a strong inbound lead flow with proactive outbound prospecting, bringing the curiosity and advertising expertise to understand what matters to each buyer and shape the right solution. This is a hands-on individual contributor role for someone who knows how to create opportunities, build trusted relationships, and confidently navigate full-funnel advertising conversations.

Paved is a small, fast-moving team, so we're looking for someone who takes ownership, moves quickly, and doesn't need a lot of structure to get going. If you're a thoughtful, resourceful seller who's excited to have a real impact on a growing business, we'd love to meet you.

What you'll be doing
  • Own a full-cycle sales process (prospecting → discovery → proposal/RFP response → negotiation → close) across brand-direct and agency accounts.
  • Source and build pipeline through outbound prospecting, inbound lead follow-up, referrals, and strategic partner relationships; consistently maintain pipeline coverage required to hit quota.
  • Develop and deliver consultative pitches that align advertiser objectives to Paved solutions (newsletter sponsorships, dedicated sends, ad network.), with clear measurement plans and success criteria.
  • Collaborate on proposal development and pricing/packaging strategy in partnership with internal teams (Account Management/CS, Ad Ops, Publisher team, Marketing), ensuring campaigns are sold effectively and set up for success.
  • Maintain accurate pipeline, pacing, and forecasting in CRM; provide weekly updates on deal stage, next steps, risks, and close plans.
  • Use advertiser KPIs (e.g., CTR, CVR, CPA/CPL, ROAS, lift, reach/frequency, CAC/LTV where applicable) to position value, set expectations, and drive repeatable renewal/expansion conversations.
  • Gather market feedback (buyer objections, category trends, creative learnings) and share internally to improve positioning, products, and go-to-market strategy.

After 1 week
  • Complete onboarding on Paved's marketplace, inventory types, pricing/packaging, and core sales motions; understand how newsletter/email performance is measured and communicated to advertisers.
  • Set up your territory/vertical focus, build an initial target list (brands + agencies), and create outreach sequences with messaging frameworks and talk tracks.
  • Get fully operational in CRM (pipeline stages, forecasting hygiene, activity expectations), and begin logging outreach/activity consistently.
  • Shadow sales calls and internal handoffs (AM/CS, Ad Ops/publisher-facing teams), and start running discovery on a small number of prospects with manager support.

After 1 month
  • Actively manage a live pipeline of qualified opportunities across brand-direct and agency, with clear next steps, stakeholders mapped, and forecast updates maintained weekly.
  • Confidently run discovery and present tailored proposals that align to advertiser goals and measurement plans (including full-funnel KPI conversations when relevant).
  • Demonstrate consistent outbound activity and meeting generation; establish early relationships with priority agency teams and/or key brand categories.
  • Successfully progress deals through negotiation (IO/MSA basics, pricing/packaging tradeoffs, flighting), partnering cross-functionally for execution readiness.

After 6 months
  • Produce a predictable pipeline engine and demonstrate strong pacing toward quota via a repeatable prospecting + closing cadence.
  • Close and renew/expand a portfolio of advertisers (mix of brand-direct + agency), building multi-campaign relationships and referrals.
  • Become a go-to resource on selling newsletter/email media with strong command of performance narratives, KPI benchmarking, and optimization levers (creative, audience fit, offer/landing page considerations, etc.).
  • Consistently deliver accurate forecasts and deal plans; contribute to team playbooks (objection handling, vertical learnings, winning pitch decks).


What we'd like to see in you
  • 3-5+ years of quota-carrying sales experience with 2+ years in a closing role, ideally in media, adtech, martech, or performance marketing.
  • Proven ability to prospect, negotiate, and close five- and six-figure deals; comfort selling to both brands and agencies.
  • Strong understanding of digital advertising and measurement; ability to speak to performance metrics and pacing/forecasting discipline.
  • Demonstrated consultative selling skills: discovery, tailoring solutions, objection handling, and building trusted relationships over time.
  • Comfort managing multiple opportunities simultaneously while keeping CRM data clean and forecasts reliable.
  • Excellent written/verbal communication and strong presentation skills (virtual + in-person).
  • Familiarity with Salesforce (or similar CRM) and modern sales tooling (Sales Navigator, Outreach, ZoomInfo, etc.).
  • Experience with email/newsletter advertising and/or full-funnel advertiser KPI ownership (CTR/CVR/CPA/ROAS, incrementality/lift, etc.) is an asset.

Compensation: This role has a base salary range of $120,000-$150,000, with on-target earnings (OTE) of $240,000-$300,000, comprised of base salary plus commission. Actual compensation will vary based on performance.

The Redbrick Edge

We believe great work happens when people feel supported, both at work and in life. That's why we offer:
  • Competitive compensation and a 401(k) with company contribution
  • Comprehensive health benefits for you and your family
  • Generous paid time off, sick & safe time, and bonus "You Days".
  • Meaningful paid parental leave that supports every kind of family
  • Dedicated mental health and Employee Assistance Program support
  • Monthly wellness reimbursement and annual run sponsorship
  • Real investment in your growth - internal learning, professional development funding, and career mobility across Redbrick
  • Flexible work and a home office allowance to set you up for success

Across Redbrick and our portfolio of companies, we're committed to building diverse, inclusive workplaces where people can show up as their full, authentic selves. We believe our differences make us better and lead to stronger teams, better ideas, and more meaningful work. Together, we're building disruptive companies where we're all proud to belong.

About RedBrick Health

RedBrick Health is a health technology and services company based in Minneapolis, Minnesota. RedBrick Health is privately held and works with large, self-insured employers, progressive health plans, providers and accountable care organizations. RedBrick Health was founded in 2006 by the founders and former management team members of Definity Health. At Definity Health, RedBrick Health’s founders helped create Health Reimbursement Accounts, the predecessor to Health Savings Accounts. RedBrick Health launched its services to its first client in the fall of 2007 and published its first year-over-year health improvement and cost-savings results in early 2009. RedBrick Health has received $45 million in venture capital funding from Highland Capital Partners, Versant Ventures, Fidelity Ventures and Kleiner Perkins Caufield & Byers.
Learn more about RedBrick Health
Industry
Founded
2006

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