JW Player is a New York based company which has developed a video player software of the same name. The player, for embedding videos into web pages, is used by well known companies, including ESPN, Electronic Arts and AT&T. It is widely used for self-hosted web videos. The company has also created the video management software "JW Platform", formerly known as "Bits On The Run". JW Player was developed in 2005 as an Open source project.ref name="rename"/> The software is named after the founder and initial developer Jeroen Wijering. It initially was distributed via Jeroens blog. In about 2007 it was integrated into the advertising company named LongTail, which was renamed after the software in 2013. In 2008 a company, headquartered in New York, was formed which continued to develop and distribute the player. It was headquartered in New York. During the early development, before its purchased by Google, YouTube videos were streamed by JW Player. In 2015 JW Player was rewritten to reduce size and load time; Version 7 continued to be an open source software product, with integrated support for HTML5 Video and Flash Video, allowing video to be watched on phones, tablets and computers. That year the paying customer base grew by more than 40 percent to 15,000 (60% from the USA), 2.5 million websites used the free edition, and each month a billion viewers were served.