Personal Branding

The summer camp teaches everything from how to market yourself to excellent camera angles. Read More

Use these tips for changing course and saving the interaction when a conversation takes an awkward turn. “So, chairman, this must be your lovely new girlfriend … ?” “Um, actually, she’s my granddaughter.” Oooops. Ever been in this situation? The one where you put your foot so completely inside your mouth there’s nowhere to go? We all have. The … Read More

The only thing standing between you and your next job could be your negative thoughts. While coaching people in transition over the past two decades, I’ve noticed a fascinating pattern of human behavior: Job hunters have a tendency to adopt, and cling to, the limits of what they perceive to be their weakest link as … Read More

Need help getting the right references for your dream job? Try these tips. At one time or another, we’ve all been asked to provide a list of references when seeking employment. This request is typically accompanied by a few guidelines such as the number requested (three is standard) and who they don’t want you to … Read More

Take these five steps to clearer speech and more effective communication with hiring managers. How many times have you received a voicemail message that you needed to replay several times just to decipher the person’s name? What about your own speech? Are you clear and articulate? Do you speak slowly and clearly enough for the … Read More

Creating a great personal brand could be exactly what you need to get your foot in the door. What is a personal brand? Creating your own personal brand is a way to market yourself and your career. Think of how a company comes up with a logo, name, and slogan for their product. These are … Read More

When self-promotion doesn’t come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation. Meet Henry. Henry is a world-class marketer and Olympian corporate-type, who launched many best-in-class consumer products into the market that went on to become hugely successful. Having worked for the … Read More

Don’t lose profile views by skimping on this most commonly-read section. The headline section on LinkedIn is the second most widely-read section on your profile. If you don’t hook a reader with a persuasive summary section, chances are he or she will not be compelled to look further at your job history, education, certifications and … Read More

Use these free resources to create outstanding resumes and develop your personal brand. Perhaps you haven’t updated your resume or cover letter in a while. You may be unsure of which experiences and skills should be highlighted and which should be omitted. You might also be unaware of some of the resume rules and media … Read More