There are better and worse ways to ‘tell me about yourself.’
When I was a human resources executive doing hiring interviews, I almost always began my interviews with candidates by requesting, “Tell me about yourself.” I did that for a number of reasons, the most important of which was to see how the candidates handled themselves in an unstructured situation.
I wanted to see how articulate they were, how confident they were and generally what type of impression they would make on the people with whom they came into contact on the job.
I also wanted to get a sense of what they thought was important.
Most candidates find this question to be a particularly difficult one to answer, harder than other complex behavioral interview questions. That is a misplaced view. This question offers an opportunity to describe yourself positively and focus the interview on your strengths but it is different than the interview questions, ‘what is your greatest strength?’ and ‘what is your greatest weakness?’. Be prepared to deal with it. These days, it’s an unavoidable common interview question. It might even pop up during a phone interview. Like me, most interviewers start off with this or similar job interview questions. A lot of interviewers open with it as an icebreaker question or because they’re still getting organized, but they all use it to get a sense of whom you are.
The wrong response to ‘Tell me about yourself’
There are many ways to respond to this question correctly and just one wrong way: by asking, “What do you want to know?” That tells me you have not prepared properly for the interview and are likely to be equally unprepared on the job. In order to ace this question you need to develop a good answer to this question, practice it and be able to deliver it with poise and confidence.
The right response to ‘Tell me about yourself’
To help you prepare, I spoke to a number of career coaches on how best to respond when faced with this question. Heed the career advice that follows to ace this opener:
The consensus of the coaches with whom I spoke:
- Focus on what most interests the interviewer
- Highlight your most important accomplishments
Focus on what interests the interviewer
According to Jane Cranston, a career coach from New York: “The biggest mistake people being interviewed make is thinking the interviewer really wants to know about them as a person. … They start saying things like, ‘Well, I was born in Milwaukee, Wisconsin and worked in the retail industry when I was young …’ Wrong. The interviewer wants to know that you can do the job, that you fit into the team, what you have accomplished in your prior positions and how can you help the organization.”
Nancy Fox, of Fox Coaching Associates, agrees. She notes that “many candidates, unprepared for the question, skewer themselves by rambling, recapping their life story, delving into ancient work history or personal matters.” She recommends starting with your most recent employment and explaining why you are well qualified for the position. According to Fox, the key to all successful interviewing is to match your qualifications to what the interviewer is looking for. “In other words, you want to be selling what the buyer is buying.”
Think of your response as a movie preview, says Melanie Szlucha, a coach with Red Inc. “The movie preview always relates to the movie you’re about to see. You never see a movie preview for an animated flick when you’re there to see a slasher movie. So the ‘tell me about yourself” answer needs to directly fit the concerns of your prospective employer.”
Previews are also short but show clips of the movie that people would want to see more of later. They provide enough information about the movie so that you could ask intelligent questions about what the movie is about. Hiring managers don’t want to look unprepared by reading your resume in front of you, so Szlucha advises that you “provide them some topics to ask you more questions about.”
Example answer: Directly after college I started out at a smaller athletic brand as a marketing associate and moved up to marketing director after two years. I was with this brand for five years total and doubled sales within those five years. I have been with Lululemon as a product marketing manager for ten years, increasing brand awareness as well as sales.
Highlight your most important accomplishments
Greg Maka, managing director at 24/7 Marketing, advises job seekers to “tell a memorable story about your attributes.” For example, if you tell an interviewer that people describe you as tenacious, provide a brief story that shows how you have been tenacious in achieving your goals. “Stories are powerful and are what people remember most,” he said.
One great example is that of Fran Capo, a comedienne who bills herself as “the world’s fastest-talking female.” She offers the following advice: “Whenever I go on auditions or interviews, I have a “set” opening I use…. I tell the interviewer what I do in one sentence and then say, ‘And I also happen to be the Guinness Book of World Records’ fastest-talking female.’ Then I elaborate.” According to Capo, the main thing in anything you do is to be memorable, in a good way. Your goal when you answer the ‘tell me about yourself’ question is to find a way stand out from everyone else.
You can work on creating a story about yourself using a proven interview technique called the STAR method.
And, be brief
Maureen Anderson, host of “The Career Clinic” radio show, stresses the importance of keeping your answer short: “The employer wants to know a little bit about you to begin with — not your life story. Just offer up two or three things that are interesting — and useful. You should take about a minute to answer this question.”
The most important aspect of nailing this question is by preparing for your interview with lots of practice. To make sure it is succinct and covers what you want it to cover, she suggests that you “write your answer out before the interview, practice it, time it and rehearse it until it sounds natural. Then practice it some more. The goal is to tell the employer enough to pique their interest, not so much that they wonder if they’d ever be able to shut you up during a coffee break at the office.”
Rather than dread this question, a well-prepared candidate should welcome this inquiry. Properly answered, this question puts the candidate in the driver’s seat. It gives her an opportunity to sell herself. It allows her to set the tone and direction for the rest of the interview, setting her up to answer the questions she most wants to answer. You’ll never get another chance to nail this question, but you can always follow up in your interview thank you email if there is something you forgot to mention.