Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$207K - $311K *

Champion innovative marketing technology solutions that enhance global strategies, drive audience engagement, and optimize performance. Lead cross-functional teams to deliver scalable, AI-enabled plat...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$110K - $120K *

Help us drive innovation in video security by leading product marketing for our Silent Sentinel camera, focusing on federal and defense sectors. Collaborate with cross-functional teams to craft compel...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$190K *

Transform the future of public safety as a Director of Product Management, leading a high-performing team to define and deliver innovative SaaS products. Collaborate across departments to drive produc...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Innovate with us to drive strategic product marketing initiatives that enhance capital equipment and consumable sales. Lead go-to-market strategies and foster market adoption, ensuring alignment with...

United StatesRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Healthcare

$145K - $175K *

Join a team that's redefining AI-driven solutions by leading product development for an innovative tech concierge. Drive the evolution of agent capabilities, ensuring quality and reliability while col...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Empower product marketing strategies by leading launches and go-to-market initiatives. Collaborate with cross-functional teams to drive customer engagement and analyze market insights, ensuring impact...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Lead and innovate Dropbox's lifecycle marketing strategy, enhancing customer engagement and retention. Manage a team to develop impactful programs that drive adoption and revenue across diverse custom...

CanadaRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $180K *

Optimize engagement and monetization strategies for an AI-driven product, transforming customer interactions into measurable growth. Lead cross-functional teams to innovate and implement effective use...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $185K *

Unlock your potential by leading a dynamic team to drive channel partnerships, transforming opportunities into revenue-generating relationships across diverse verticals in a fast-growing ecosystem...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $145K *

Drive product strategy and modernization for merchant onboarding solutions, collaborating with cross-functional teams to enhance risk management capabilities and ensure market-leading standards in a d...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$131K - $176K *

Shape the future of sales excellence by owning end-to-end seller experiences. You’ll optimize workflows, create impactful solutions, and directly influence our revenue systems through innovative produ...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Lead a dynamic team to enhance client partnerships, driving retention and growth for Fortune 500 and global clients. Your leadership will shape strategies, oversee renewals, and ensure exceptional ser...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Join a team that's redefining product marketing by driving impactful go-to-market strategies, enabling sales teams, and translating complex product features into clear customer value across diverse ma...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Information Technology

$99K - $166K *

Elevate marketing impact by leading multi-channel campaigns in healthcare. Drive strategic initiatives, ensure brand consistency, and collaborate cross-functionally to maximize engagement and measurab...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$135K - $160K *

Transform the Data Solutions landscape by leading product strategy, driving API integrations, and enhancing partner capabilities to maximize G2 data's market impact and customer value through innovati...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in shaping global healthcare packaging design. As a Principal Design Program Manager, you'll establish frameworks and standards, drive strategic decisions, and ensure seamless collabor...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$145K - $185K *

Join a team that's redefining partner marketing strategy, driving pipeline growth, and fostering relationships with national partners. Leverage your expertise to execute impactful campaigns and collab...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$106K - $177K *

Unlock potential by leading cross-functional teams to shape product strategy, drive growth, and enhance customer value through data-driven insights and innovative solutions across the full product lif...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$117K - $130K *

Transform your career by leading strategic go-to-market initiatives for a fast-growing ELA Core Curriculum portfolio. Drive impactful messaging, cross-functional alignment, and scalable processes to e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$186K - $279K *

Accelerate commercial growth by overseeing marketing operations and sales enablement strategies. Collaborate with cross-functional teams to optimize processes, enhance lead generation, and implement i...

Redwood City, CARemote

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$72K - $114K *

Lead the charge in product marketing by defining positioning, executing go-to-market strategies, and collaborating across teams to deliver compelling narratives that resonate with technical audiences...

RemoteRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$107K - $171K *

Shape the market narrative for AI Agent Identity by leading product marketing initiatives. Own positioning, messaging, and commercial enablement for DNSid, translating complex innovations into compell...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Elevate your career by driving marketing strategies that bridge sales and growth across diverse sectors. Collaborate with teams to create impactful enablement assets and customer stories, while levera...

Atlanta, GARemote

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Empower our product marketing strategy by leading a dynamic team, driving impactful campaigns, and enhancing community engagement across diverse markets. Your expertise will shape our go-to-market exe...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$145K - $185K *

Transform account-based marketing strategies into impactful campaigns that drive pipeline growth and revenue. Lead integrated initiatives across multiple channels, ensuring alignment with sales and ma...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.