Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$158K - $199K *

Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $174K *

Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...

CanadaRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$126K - $134K *

Unlock potential by leading product marketing for AI solutions. Shape messaging, drive competitive intelligence, and create impactful content to connect technology with customer value. Collaborate cro...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $156K *

Transform the product marketing landscape by executing strategic go-to-market plans, ensuring cohesive messaging across athenaOne offerings. Collaborate with cross-functional teams to drive market und...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$184K - $225K *

Elevate your career by owning the product marketing strategy, driving launches, and creating impactful content that resonates with real estate professionals. Shape product positioning and influence re...

Toronto, ONRemote

4 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$130K - $160K *

Transform the future of real estate technology by owning product marketing, driving strategy, and launching innovative solutions that empower sales teams and deliver exceptional value to clients...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$150K - $200K *

Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$195K - $280K *

Help us drive product marketing excellence, shaping strategy through insights and leading critical initiatives within the B2B framework. Collaborate to enhance merchant storytelling and optimize go-to...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$145K - $185K *

Lead the charge in developing and executing field marketing strategies that drive pipeline growth in the Northwest region. Collaborate with sales leadership to create integrated programs, ensuring mea...

Seattle, WARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$187K - $260K *

Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$195K - $241K *

Partner with us to drive growth and adoption across a diverse product portfolio, managing strategic partnerships from design to launch. Collaborate cross-functionally to enhance relationships and ensu...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$120K - $150K *

Drive your career with a dynamic team focused on building innovative products that delight users. As a Product Manager, you'll lead impactful projects, collaborate closely with engineers, and shape th...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Join a team that drives strategic AMER Field Marketing initiatives, managing a skilled team to enhance pipeline growth. Lead data-driven marketing efforts across North America, LATAM, and the Public S...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$185K - $255K *

Transform the financial engine of R&D by leading revenue strategies, pricing, and cost management. Collaborate with senior leaders to align short-term goals with long-term product vision, while buildi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $205K *

Drive the future of food access and benefits by leading product strategy and execution. Own the roadmap for innovative services that enhance member experiences and streamline operations across diverse...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $190K *

Elevate our field marketing strategy by leading regional initiatives that drive demand for our software. Collaborate with sales teams to create impactful events and programs, while building and managi...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Oversee all aspects of product launches, from message development to strategic execution, ensuring market readiness and customer engagement while fostering collaboration across marketing and product t...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$120K - $160K *

Unlock potential by leading partner marketing initiatives that drive revenue growth. Collaborate with channel sales and strategic partners to create impactful campaigns, enhance partner engagement, an...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Engage with top-tier partners to define and execute innovative co-marketing strategies that amplify AI-driven growth. Oversee the entire partner marketing roadmap, ensuring measurable impact on pipeli...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Champion product marketing strategies in the cybersecurity sector, collaborating across teams to enhance product positioning, messaging, and customer engagement. Drive market presence through compelli...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $125K *

Champion the development of healthcare marketing tools by guiding cross-functional teams through the product lifecycle, driving innovative features and optimizing user experiences to enhance HCP engag...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$214K - $295K *

Reimagine corporate marketing by leading a dynamic team to craft cohesive narratives that resonate with industry leaders and customers. Shape strategies across public relations, social media, and comm...

United StatesRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.