Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$120K - $145K *

Join a team that's redefining product marketing in B2B SaaS. Collaborate closely with sales and product teams to craft compelling narratives, build essential sales tools, and drive successful product...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $160K *

Elevate digital experiences by guiding site operations and enhancing user engagement. Collaborate with cross-functional teams to implement innovative features and optimize performance metrics, driving...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$162K - $194K *

Drive growth as a Senior Product Marketing Manager, shaping messaging and campaigns for Observability products. Collaborate with cross-functional teams to enhance customer engagement and retention thr...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$124K - $205K *

Optimize marketing operations by managing systems, data, and processes to drive pipeline growth. Lead HubSpot and Salesforce integration, oversee lifecycle reporting, and implement AI solutions while...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Lead a dynamic team to drive product marketing strategies and execute impactful campaigns across multiple markets, ensuring alignment with business goals and fostering community engagement in a fast-p...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $210K *

Join a team that's redefining healthcare by crafting compelling product narratives, shaping go-to-market strategies, and driving growth in mid-market and enterprise segments through innovative marketi...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Finance & Insurance

$135K - $160K *

Transform OEM partnerships by driving strategic growth and innovative solutions. Leverage market insights and relationship-building skills to negotiate impactful deals and collaborate with senior lead...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$97K - $126K *

Lead the charge in product marketing strategy, driving product launches and competitive outreach while collaborating across teams to ensure effective messaging and increased market visibility for tech...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$87K - $114K *

Unlock potential by driving impactful product marketing strategies and launches. Collaborate across teams to enhance brand awareness and customer engagement while utilizing market insights to influenc...

CanadaRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$138K - $165K *

Elevate your career by leading complex product initiatives across technical domains. Collaborate with cross-functional teams to drive strategic direction into actionable plans, ensuring measurable out...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Technical Services

$104K - $176K *

Champion the Lead-to-Opportunity domain by driving product strategy, mentoring analysts, and enhancing the GTM tech stack. Influence the roadmap and ensure seamless lead conversion while collaborating...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$163K - $220K *

Transform customer experiences by leveraging your deep Adobe expertise to drive innovative solutions, engage stakeholders, and influence growth strategies across diverse industries in a highly visible...

Maryland, USRemote

Today

  •   11 - 15 years exp.  •   Media

$120K - $150K *

Accelerate your career by leading sales growth and strategic partnerships in the Executive Benefits sector. Drive revenue, expand market presence, and enhance employee protection through innovative id...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Architect a comprehensive sales enablement program to enhance onboarding, product training, and continuous learning for a dynamic sales team, collaborating with leadership and partners to drive measur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $150K *

Transform the landscape of programmatic media sales by driving new business with mid-sized agencies. Leverage first-party data solutions to enhance marketing strategies and build lasting relationships...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $185K *

Innovate with a dynamic product marketing team to shape compelling narratives and go-to-market strategies that drive revenue and redefine enablement in the AI era. Collaborate across functions to conn...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by driving AI security marketing initiatives, creating demos, and collaborating with cross-functional teams to enhance product visibility and adoption. Serve as the technical voice fo...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate your career by leading strategic product marketing initiatives, managing high-impact projects, and collaborating cross-functionally to drive value propositions in enterprise technology, includ...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$210K - $250K *

Transform the product marketing landscape by leading go-to-market strategies for cutting-edge AI and cloud solutions. Collaborate cross-functionally to craft compelling narratives that resonate with c...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$150K - $180K *

Join a team that's transforming strategic priorities into actionable plans that drive revenue growth and enhance commercial performance across multiple functions. Collaborate with cross-functional lea...

Largo, FLRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $150K *

Champion demand generation by executing integrated campaigns to drive pipeline growth and revenue, collaborating cross-functionally with Sales and Product teams for fuel growth through strategic marke...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$108K - $149K *

Shape the future of technical marketing by crafting compelling narratives that engage practitioners and influencers, driving curiosity and interest in cutting-edge cybersecurity solutions across our i...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $220K *

Join a team that's redefining product development by transforming innovative ideas into user-friendly software. Collaborate with design and engineering to drive projects from concept to launch, ensuri...

New York City, NYRemote

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.