Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$160K - $200K *

Unlock potential by leading a dynamic marketing team to drive E-commerce growth. Collaborate on strategy, optimize performance, and ensure creative alignment while fostering a high-impact work environ...

United StatesRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$162K - $243K *

Shape the future of clinical research by leading cross-functional teams to optimize project delivery, ensuring quality and compliance while managing resources and budgets effectively across global cli...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$103K - $172K *

Drive the commercial strategy for a private label portfolio across ecommerce channels. Lead growth initiatives, optimize performance, and collaborate cross-functionally to enhance brand presence and p...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$201K - $251K *

Elevate access strategies and marketing initiatives for oncology products, focusing on non-clinical value propositions. Collaborate cross-functionally to ensure successful product launches and effecti...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$157K - $228K *

Lead the charge in B2B performance marketing strategy, driving measurable pipeline and revenue growth through multi-channel paid initiatives. Collaborate with cross-functional teams to optimize campai...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $185K *

Pioneer innovative analytics and AI solutions in healthcare. Drive product strategy and collaborate with cross-functional teams to transform complex data into actionable insights and measurable value...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Join a dynamic team to lead sales strategy and execution for power conversion solutions. Drive customer relationships, manage complex sales, and collaborate across functions to achieve profitable grow...

Mesa, AZRemote

6 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$150K - $159K *

Drive the transformation of AI agent capabilities into scalable, revenue-generating products. Collaborate across teams to define strategies, evaluate opportunities, and lead product commercialization...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $125K *

Join a team where you will drive strategic planning and enhance operational frameworks to optimize performance and foster collaboration across departments, contributing to transformative solutions and...

California, USRemote

Reposted 5 days ago

  •   Less than 5 years exp.  •   Media

$190K - $280K *

Engage in transformative marketplace initiatives by analyzing performance, identifying opportunities, and leading cross-functional teams to implement measurable improvements that enhance customer and...

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1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$140K - $165K *

Lead the charge in cultivating high-impact B2B client relationships through strategic oversight, innovative marketing solutions, and dedicated account management while driving growth and profitability...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$100K - $120K *

Grow your career with a dynamic role focused on leading AutoStore project sales, managing client relationships, and ensuring project success through robust sales processes and strategies. Drive growth...

CanadaRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Lead the charge in optimizing digital experiences to convert web traffic into qualified leads. Collaborate cross-functionally to enhance user engagement, drive down acquisition costs, and implement da...

Kansas City, MORemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$125K - $171K *

Join a team that's focused on driving financial optimization and transforming commercial strategies. Lead efforts in budget management, contract performance, and risk mitigation while collaborating ac...

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4 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$135K - $158K *

Grow your career with a strategic role focused on developing and managing a robust partner network. Drive sales growth through effective partner relationships and innovative marketing strategies in th...

Pleasanton, CARemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Lead our marketing organization to drive growth and enhance brand presence. Oversee strategy, budget, and performance across channels while mentoring a high-performing team. Collaborate with cross-fun...

Austin, TXRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$159K - $273K *

Lead the SEO strategy for multiple rental platforms, driving organic traffic growth through collaboration with cross-functional teams. Own performance metrics and prioritize initiatives to enhance mar...

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3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$209K - $269K *

Drive product innovation by leading cross-functional teams to develop and launch new consumer-facing platforms. Collaborate with executives to shape strategy and ensure alignment across initiatives, t...

CanadaRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$236K - $296K *

Lead innovative product initiatives by owning vision, strategy, and execution. Collaborate with cross-functional teams to transform ideas into scalable solutions, driving impactful outcomes for the co...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$75K - $95K *

Empower innovation in mobile advertising by leveraging expertise in measurement and fraud mitigation. Collaborate with stakeholders to enhance adtech solutions and navigate the evolving landscape of d...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$172K - $203K *

Drive innovation in heart health by collaborating with cross-functional teams to deliver cutting-edge wearable technology that empowers users with vital cardiovascular insights and proactive health ow...

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Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$288K - $424K *

Lead a high-performing sales team to drive enterprise growth and expand our platform footprint. Collaborate cross-functionally to shape market strategies and deliver exceptional outcomes for large org...

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4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $110K *

Drive impactful Paid Media strategies for B2B clients while managing relationships, optimizing campaigns, and collaborating with stakeholders to exceed performance objectives and enhance client satisf...

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Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $130K *

Partner with us to drive product innovation and marketing strategies across dietary supplements and topical hair care. Collaborate with cross-functional teams to launch new products, ensuring alignmen...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Elevate employee and contractor payouts by managing end-to-end execution. Collaborate with engineering and partners to enhance payment methods while ensuring quality and reliability in a high-trust en...

New York City, NYRemote

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.