Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$100K - $150K *

Join a dynamic team to drive the market strategy for analytics and MLOps, enhancing product positioning, enabling competitive insights, and crafting engaging launch materials to support major enterpri...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$180K - $261K *

Shape the future of product marketing by driving growth through strategic enablement, cross-functional collaboration, and compelling storytelling that connects technical solutions to customer needs in...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$125K *

Elevate your career by owning the end-to-end product marketing strategy for the EMS market. Collaborate cross-functionally to drive growth, enhance messaging, and empower sales, while leveraging your...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Join us to shape the product marketing strategy for self-serve growth, driving user adoption and engagement across our suite. Lead a team, collaborate cross-functionally, and turn insights into impact...

San Francisco, CARemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$115K - $130K *

Shape the future of our global environmental monitoring products by leading product marketing, influencing sales strategies, and enhancing competitive positioning. Collaborate across teams to create i...

United StatesRemote

Reposted yesterday

  •   8 - 10 years exp.  •   Energy & Utilities

$105K - $120K *

Grow your career with a strategic marketing role focusing on product positioning, competitive intelligence, and sales enablement for a suite of environmental monitoring products, delivering impactful...

CanadaRemote

Reposted yesterday

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $130K *

Drive go-to-market strategy for AI-powered healthcare solutions, collaborating cross-functionally to enhance product positioning, messaging, and performance. Own marketing execution and leverage insig...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$190K - $238K *

Champion provider growth by shaping strategies that enhance engagement and acquisition. Collaborate cross-functionally to create compelling messaging and drive impactful go-to-market initiatives, ensu...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$90K - $145K *

Join a team that's driving growth through innovative product marketing strategies. You'll shape messaging, lead go-to-market initiatives, and enhance market positioning, ensuring our solutions resonat...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$132K - $272K *

Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...

San Francisco, CARemote

6 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $225K *

Shape the future of consumer experiences by leading product strategy, driving measurable outcomes, and collaborating with cross-functional teams to enhance member satisfaction throughout their shoppin...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Drive impactful product marketing strategies, leading positioning, pricing, and launches. Collaborate cross-functionally to transform insights into measurable results while building a robust product m...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$225K - $240K *

Transform business growth by leading a high-performing sales team, driving strategic initiatives, and enhancing client relationships to accelerate revenue across digital solutions in North America...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Shape the future of product marketing by driving strategies that enhance donor engagement and support for nonprofits. Collaborate across teams to create compelling messaging and launch initiatives tha...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$119K - $210K *

Explore your potential by leading product marketing for the public sector. Collaborate across teams, own strategic initiatives, and drive impactful messaging, ensuring our solutions meet the unique ne...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $238K *

Empower providers by crafting compelling product narratives and strategies that enhance adoption and engagement. Collaborate with cross-functional teams to translate insights into impactful marketing...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Champion product positioning and go-to-market strategies, ensuring alignment between product and sales teams. Drive messaging and enablement for corporate internal audit solutions in a fast-paced envi...

RemoteRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Champion integrated marketing strategies to drive growth, enhance brand awareness, and support sales initiatives. Lead cross-functional teams in executing customer-centric programs that generate deman...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Join a dynamic team to lead product marketing initiatives, mentor talent, and drive strategic go-to-market execution across various functions to enhance business growth and customer engagement...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $150K *

Champion the journey for enterprise clients by crafting compelling narratives, executing product launches, and enabling sales strategies. Collaborate closely on messaging and competitive analysis to d...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$115K - $159K *

Champion the development and execution of marketing strategies for ARIA core products, driving growth through market analysis, cross-functional collaboration, and innovative go-to-market initiatives t...

Atlanta, GARemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $200K *

Empower our growth by managing the positioning, messaging, and GTM strategy across multiple industries, ensuring impactful narratives that resonate with diverse stakeholders and drive revenue growth t...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$104K - $193K *

Join a team that's driving market success through strategic product marketing. Leverage customer insights and market analysis to shape commercialization strategies, enhance product positioning, and fo...

Texas, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$172K - $203K *

Empower the distribution strategy by designing and managing rate content across channels, ensuring accurate delivery and partner trust. Collaborate with cross-functional teams to build scalable progra...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $180K *

Unlock potential by leading product marketing initiatives that empower healthcare teams. Drive sales enablement, module marketing, and customer expansion, while shaping messaging and content that reso...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.