Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$140K - $170K *

Lead the charge in optimizing our marketing technology ecosystem, ensuring seamless integration and support across platforms. Collaborate with cross-functional teams to translate business needs into e...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$145K - $185K *

Shape the future of channel marketing by driving co-marketing strategies with partners in the South Central region. Collaborate to enhance pipeline growth and ensure ROI through innovative field progr...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$112K - $140K *

Join a team that's shaping the voice of a vibrant music community. Drive organic social strategy, engage creators, and manage community programming while leveraging data to enhance our impact and grow...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$170K - $200K *

Transform your career by leading a high-performing sales team, driving strategic growth, and enhancing client relationships in a dynamic, global environment. Leverage your expertise in IoT solutions t...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Transportation

$192K - $237K *

Shape the future of engineering communication by leading our technical content strategy. Collaborate with engineers to elevate their work, enhance public presence, and drive impactful narratives that...

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3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$135K - $160K *

Champion a team of product managers to drive innovative software solutions. Shape product direction, enhance customer understanding, and elevate product quality while fostering leadership and collabor...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$76K - $127K *

Unlock growth by collaborating with cross-functional teams to drive market strategies, analyze data, and enhance customer engagement in the healthcare ecosystem. Contribute to impactful marketing init...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$114K - $151K *

Shape the future of power grid automation by leading go-to-market strategies, translating technical solutions into customer value, and driving growth across utility and commercial segments through cro...

United StatesRemote

Reposted 3 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Transform customer engagement by owning the lifecycle strategy that drives retention and lifetime value. Design multi-channel journeys, leverage data insights, and collaborate cross-functionally to en...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $120K *

Accelerate your career by driving measurable growth through marketing initiatives. Collaborate with leadership and harmonize strategies across paid, organic, and product marketing efforts to achieve a...

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Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in shaping product strategy and execution for a key applications portfolio, driving innovation and growth through AI integration while mentoring a high-performing team in a dynamic hea...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Transform product strategy by leading impactful initiatives that enhance user experience and drive growth. Collaborate with cross-functional teams to deliver innovative solutions that delight customer...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$135K - $160K *

Transform commercial performance by leveraging data and analytics to drive profitability and strategic initiatives. Collaborate cross-functionally to enhance decision-making and foster a culture of co...

Atlanta, GARemote

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$120K - $163K *

Join a team that's shaping the future of credit products by driving platform strategy, collaborating across functions, and delivering market-ready features that meet client needs and regulatory standa...

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3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$227K - $335K *

Empower growth through strategic marketing leadership, leveraging data insights to drive customer engagement and revenue. Build and mentor a high-performing team to transform analytics into actionable...

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3 days ago

  •   8 - 10 years exp.  •   Transportation

$245K - $392K *

Unlock potential by leading finance transformation initiatives that leverage AI, automation, and advanced analytics. Drive a multi-year roadmap, modernize workflows, and shape a high-performing financ...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's redefining event marketing by leading high-impact programs that enhance customer engagement and drive revenue. You'll strategize and execute user summits, trade shows, and field eve...

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1 week ago

  •   8 - 10 years exp.  •   Media

$190K *

Unlock potential by leading strategic initiatives that engage IT and enterprise buyers. Drive value creation, develop go-to-market strategies, and build cross-functional teams to enhance market presen...

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3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $140K *

Drive innovative media strategies for healthcare clients, leveraging audience insights and performance data. Collaborate with cross-functional teams to enhance planning processes and deliver impactful...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock the potential of marketing technology by leading cross-functional programs that enhance campaign performance, streamline processes, and drive innovation through AI and automation. Collaborate w...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Join a dynamic team to drive innovative product solutions in real estate. Collaborate with stakeholders and tech experts to enhance customer experiences and identify growth opportunities while managin...

Austin, TXRemote

Today

  •   5 - 7 years exp.  •   Real Estate & Construction

$110K - $130K *

Transform enterprise operations by leading the design and deployment of AI-driven workflows. Collaborate with cross-functional teams to ensure successful integration and delivery of innovative Agentic...

Toronto, ONRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $120K *

Transform project management by leading cross-functional teams to deliver impactful marketing campaigns. Collaborate with diverse stakeholders to ensure timely execution, effective communication, and...

Arlington, VARemote

Today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$160K - $206K *

Advance lifecycle marketing strategies to engage millions of renters, driving revenue and enhancing user experience. Lead a small team while building innovative programs from the ground up, integratin...

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3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$96K - $154K *

Lead the transformation of global marketing strategies for electronics and semiconductor sectors. Collaborate with experts to create impactful messaging and drive demand generation, enhancing brand pr...

Reading, MARemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.