Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $205K *

Unlock the potential of our Pro offering by leading product strategy and roadmap. Collaborate across teams to enhance customer experiences for short-term rental operators and HOAs, ensuring scalable s...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Hospitality & Recreation

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $143K *

Lead the charge in developing and executing innovative marketing strategies for a digital platform, driving partner engagement and business growth through compelling storytelling and strategic positio...

Georgia, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$113K - $188K *

Champion the development of innovative tools for customer service teams, enhancing agent efficiency and service quality. Collaborate across departments to drive product strategy, leveraging data and u...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Build impactful product narratives and go-to-market strategies, defining categories and positioning for AI-driven video intelligence solutions in a rapidly evolving entertainment ecosystem. Shape the...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Drive growth in the Canadian structured notes market by leading strategy, building relationships, and enhancing distribution channels. Collaborate with teams to ensure client success and position Luma...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $116K *

Lead the charge in developing and executing customer lifecycle marketing campaigns that enhance engagement, retention, and advocacy, while collaborating with cross-functional teams to drive measurable...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Technical Services

$150K - $180K *

Shape the future of financial services by driving sales growth, building relationships, and expanding market share. Collaborate with partners and clients to identify opportunities and close complex de...

Connecticut, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $135K *

Drive impactful regional field marketing initiatives that enhance pipeline growth in manufacturing. Collaborate with Sales and Marketing teams to execute events and campaigns, leveraging AI for effici...

Chicago, ILRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $120K *

Drive revenue growth by leading high-performing sales teams and executing strategic sales initiatives. This role combines leadership with deep expertise in performance marketing to achieve ambitious b...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Media

$208K - $327K *

Lead the development of cutting-edge AI-RAN products, driving the roadmap and lifecycle management for NVIDIA's ARC portfolio. Collaborate cross-functionally to deliver innovative solutions that enhan...

Santa Clara, CARemote

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Lead and shape the Hardware Product Management team, driving strategy and execution for the Drive-Thru product portfolio. Oversee product development, market fit, and growth while mentoring a team of...

CanadaRemote

2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$130K - $160K *

Lead the development of innovative compliance solutions for multi-state workforces, ensuring efficient policy management and training. Collaborate with cross-functional teams to enhance user experienc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $150K *

Analyze and optimize customer journeys from signup to paid conversion, leveraging data insights to drive growth strategies. Collaborate across teams to enhance product decisions and influence market p...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$136K - $214K *

Join a team that's redefining healthcare marketing by crafting compelling narratives and driving innovative go-to-market strategies for AI Care solutions across the Payor ecosystem. Leverage your expe...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$135K - $160K *

Unlock growth by leading sales initiatives and driving new opportunities in Salesforce services. Collaborate with teams to develop strategic solutions, manage client relationships, and exceed revenue...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$180K - $270K *

Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Transform the user experience and operational workflows in a complex two-sided marketplace. Lead product initiatives that enhance clinician and district interactions, streamline processes, and drive i...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $190K *

Drive the North America Service Strategy & Operations analytics vision, enhancing decision support through data and AI. Collaborate with senior leaders to translate insights into actionable business o...

San Francisco, CARemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$220K - $248K *

Lead the charge in developing innovative financial products through our Banking as a Service platform, utilizing first principles thinking to create a user-focused experience while collaborating acros...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Join a team that's redefining media pricing and transactions by creating and executing customer-focused product strategies, enhancing user engagement, and navigating a complex media landscape through...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.