Director, Patient Marketing Jobs

Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.

What Does a Director of Patient Marketing Do?

A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.

Common Responsibilities and Skills

Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.

Where Patient Marketing Leaders Work

Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.

Find Director, Patient Marketing Jobs on Ladders

Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.

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$210K - $255K *

Shape the future of cancer treatment by leading Field Medical Excellence initiatives. Drive operational improvements, strategic planning, and cross-functional collaboration to enhance the impact of ou...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$155K - $192K *

Lead the charge in transforming member acquisition strategies through data-driven insights, optimizing marketing performance, and driving sustainable growth in a fully remote environment. Collaborate...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$129K - $207K *

Champion growth in our labels business by leading a dynamic team, driving revenue through strategic client partnerships, and identifying new market opportunities to maximize profit and capacity...

Warrenville, ILRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$163K - $214K *

Lead the charge in defining strategic market presence and network design. Drive investment decisions by analyzing demand, competition, and demographics to optimize facility configurations across multi...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Technical Services

$115K - $140K *

Drive operational excellence in commercial readiness and support cross-functional teams to ensure effective execution of launch strategies and operational priorities in a dynamic biotech environment...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$165K - $175K *

Lead global clinical trials, managing cross-functional teams to ensure project success across multiple therapeutic areas while driving operational excellence and best practices in clinical project man...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Staffing

$180K - $215K *

Transform your career by leading regional sales efforts, driving product launch success, and building high-performing teams. Collaborate cross-functionally to achieve sales goals and foster strong cus...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Lead the charge in optimizing digital experiences to convert web traffic into qualified leads. Collaborate cross-functionally to enhance user engagement, drive down acquisition costs, and implement da...

Kansas City, MORemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$170K - $205K *

Champion the growth of a new kidney transplant product by driving U.S. sales strategy, building key relationships, and executing strategic account plans to exceed revenue targets while collaborating c...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $230K *

Lead the charge in promoting innovative oncology solutions while building strong relationships with healthcare professionals. Drive performance goals and enhance patient access through strategic engag...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$108K - $130K *

Unlock potential by leading site-of-care initiatives across diverse healthcare settings. Engage with infusion providers and clinics to assess needs, identify barriers, and develop strategic plans that...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Lead the charge in driving revenue growth by managing a high-performing sales team, executing strategic initiatives, and fostering strong customer relationships in the enterprise cybersecurity sector...

Burlington, MARemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $158K *

Join a team that's dedicated to driving client acquisition and retention in the small and mid-sized pharmaceutical market. Manage relationships, develop strategies, and achieve sales targets while col...

Massachusetts, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$160K - $192K *

Join a dynamic team to drive commercial performance and enhance patient access. Engage healthcare providers, support product launches, and collaborate with cross-functional partners to achieve sales g...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Champion digital transformation by leading delivery teams in Salesforce projects, ensuring excellence in project management, client relationships, and issue resolution while mentoring consultants and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $150K *

Lead complex project management initiatives across multiple channels in the pharmaceutical advertising sector. Oversee cross-functional teams, ensuring timely delivery within budget while mentoring ju...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $230K *

Elevate patient care by driving oncology product success through strategic relationships and innovative solutions. Collaborate with key stakeholders to ensure timely access to therapies while exceedin...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Transform clinical operations by leading a dynamic team, ensuring high-quality trial management, and driving innovation through technology and AI solutions. Foster collaboration and accountability whi...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$129K - $193K *

Transform the future of transplant diagnostics by driving market growth and adoption of innovative molecular diagnostics. Collaborate cross-functionally to create compelling strategies and campaigns t...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Deliver impactful multi-channel demand generation campaigns while creating engaging content that drives qualified leads. Collaborate with cross-functional teams to optimize performance and achieve pip...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Shape the future of oncology by leading biologics process development and manufacturing. Collaborate across teams to ensure compliance and quality in clinical-stage products, while mentoring scientist...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$145K - $170K *

Lead cross-functional initiatives and drive strategic alignment by overseeing project portfolios, enhancing business integration, and ensuring successful change adoption across the organization...

Maine, USRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Lead the charge in driving growth through strategic paid media initiatives, managing a high-performing team, and optimizing campaigns across multiple channels to enhance customer acquisition and brand...

California, USRemote

4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$90K - $115K *

Drive business development initiatives in the Assisted Living market, collaborating with cross-functional teams to enhance customer acquisition and revenue growth. Leverage industry insights and sales...

New York, NYRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$180K - $200K *

Empower partner operations by leading strategy, optimizing processes, and enhancing tools for a diverse global partner ecosystem. Collaborate cross-functionally to ensure scalable infrastructure and m...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Patient Marketing do?question toggle

    A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.

  • What qualifications are common for Director, Patient Marketing jobs?question toggle

    Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.

  • Where do Directors of Patient Marketing work?question toggle

    They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.

  • How much do Director, Patient Marketing jobs pay?question toggle

    Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.

  • How can I find Director, Patient Marketing jobs paying $100K or more?question toggle

    Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.