Director, Patient Marketing Jobs

Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.

What Does a Director of Patient Marketing Do?

A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.

Common Responsibilities and Skills

Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.

Where Patient Marketing Leaders Work

Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.

Find Director, Patient Marketing Jobs on Ladders

Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.

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$107K - $166K *

Elevate healthcare engagement by connecting with providers through innovative tools, enhancing patient care and experiences. Collaborate with cross-functional teams to drive insights and strategic dec...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$160K - $200K *

Join us to redefine retail marketing in the cannabis industry. Lead strategy, visual merchandising, and shopper engagement initiatives to enhance brand presence and drive sales across U.S. dispensarie...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$134K - $230K *

Shape the future of social media strategy and operations by leading enterprise-wide governance, optimizing processes, and driving engagement across teams to enhance digital communications and operatio...

Boston, MARemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$85K - $95K *

Lead the charge in executing a portfolio of impactful fundraising events, translating strategy into action while managing a collaborative team to ensure high-quality delivery and alignment with organi...

RemoteRemote

Today

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Join a team that's redefining customer success by leveraging AI to enhance the post-sale journey. Lead and scale a dynamic team while driving retention and expansion for enterprise clients in a fast-p...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $175K *

Lead the strategic direction of medical writing projects, ensuring scientific clarity and compliance with regulatory standards while mentoring junior writers and collaborating across diverse teams to...

Vermont, USRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$175K - $210K *

Lead global field operations, driving strategy and execution across sales, technical services, and partner functions. Collaborate with senior leadership to optimize pipeline management, forecasting, a...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$101K - $137K *

Lead the charge in crafting customer-centric marketing strategies that drive product adoption and engagement. Collaborate with cross-functional teams to deliver impactful campaigns and insights, ensur...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$90K - $110K *

Unlock your potential as a key player in Healthcare IT, enhancing patient care through Epic applications. Collaborate with teams to design, build, and support innovative solutions that streamline work...

Spartanburg, SCRemote

Today

  •   5 - 7 years exp.  •   Hospitals & Medical Centers

$150K - $180K *

Elevate your career by joining a dynamic team that drives innovation and excellence. Contribute to impactful projects while collaborating with cross-functional teams to achieve strategic goals and enh...

California, USRemote

4 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$195K - $230K *

Drive growth by leading go-to-market strategies for TMC partnerships, building and executing plans from the ground up. Collaborate cross-functionally to influence product development and represent the...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Drive growth in the Canadian structured notes market by leading strategy, building relationships, and enhancing distribution channels. Collaborate with teams to ensure client success and position Luma...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Drive growth and strategy for Specimen Management in key accounts, fostering relationships with executives and collaborating across teams to enhance business results and cross-selling opportunities...

Franklin Lakes, NJRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$160K - $200K *

Lead the charge in performance marketing strategy, driving profitable growth and customer retention across digital channels. Collaborate cross-functionally to optimize campaigns, enhance customer expe...

Atlanta, GARemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$205K - $341K *

Unlock your potential by leading regulatory strategies for advertising and promotion. Collaborate with cross-functional teams to ensure compliance and drive successful commercialization initiatives in...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$175K - $210K *

Unlock potential by driving strategic partnerships in precision medicine, enhancing oncology workflows, and fostering executive relationships to ensure successful implementation and growth of molecula...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Healthcare

$152K - $225K *

Develop your career by leading the end-to-end lifecycle of Supply Planning applications. Collaborate with teams to drive product vision, mentor staff, and ensure high-quality delivery while influencin...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$180K - $220K *

Lead the sales strategy for a healthcare Payer business unit, driving market penetration, revenue growth, and client satisfaction. Collaborate with leadership to shape go-to-market strategies and buil...

United StatesRemote

4 days ago

  •   11 - 15 years exp.  •   Healthcare

$103K - $192K *

Shape the future of healthcare reimbursement by leading analytics for payor contracting and out-of-network strategies. Collaborate with cross-functional teams to optimize financial outcomes and drive...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $150K *

Unlock potential by leading the full sales cycle in healthcare, engaging C-suite executives and driving strategic decisions. Leverage your experience to meet quotas, build account strategies, and enha...

United StatesRemote

Reposted 4 days ago

  •   8 - 10 years exp.  •   Healthcare

$220K - $255K *

Shape the future of healthcare by leading strategic payor relationships and driving reimbursement strategies. Collaborate cross-functionally to enhance patient access and optimize coverage for innovat...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Drive reputation management and consumer insights initiatives, enhancing brand trust and informing strategic decisions. Collaborate across teams to analyze data, identify trends, and improve consumer...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Lead the charge in defining and activating brand strategies across multiple channels, enhancing donor engagement and retention through innovative content and social communications while collaborating...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$88K - $105K *

Empower healthcare practices by promoting innovative products, building strong relationships, and delivering expert training to enhance patient care and meet sales goals across diverse medical setting...

Fairfax, VARemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Accelerate commercial growth by defining strategies for product families, collaborating across teams to translate market insights into actionable plans that drive revenue, profitability, and customer...

United StatesRemote

4 days ago

  •   11 - 15 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Director of Patient Marketing do?question toggle

    A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.

  • What qualifications are common for Director, Patient Marketing jobs?question toggle

    Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.

  • Where do Directors of Patient Marketing work?question toggle

    They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.

  • How much do Director, Patient Marketing jobs pay?question toggle

    Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.

  • How can I find Director, Patient Marketing jobs paying $100K or more?question toggle

    Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.