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Conduct qualitative and quantitative research to build out customer personas, segmentation, and recommendations that will inform and influence our product roadmap and marketing strategy. Maintain inte...
This role reports to the VP of Marketing and is an essential hire for our marketing team. This is an ideal opportunity for someone who’s excited to build messaging and go-to-market plans from the grou...
Develop sales and market-facing assets including collateral, data sheets, white papers, videos, presentations and selling tools across a wide range of data topics such as Performance Management, Cloud...
Develop and deliver persona-based messaging and content to support monthly and quarterly demand gen objectives and plans that are focused on customer segmentation, growth, and retention for Actian’s A...
Lead Voice of Customer efforts -- be the expert on our customers, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics...
Develop and manage the creation of compelling external product content to drive adoption and customer success including customer case studies, website content, blogs, webinars, solution guides, demos...
Plan lead generations campaigns and programs that generate significant volumes of customer leads, patient flow, and workshop attendance. Direct creation and delivery of marketing messages that influen...
The leader will be responsible for the global 3 to 5 year business growth strategy including market sizing and defining what will it take to win and grow in the category as well as marketing strategy...
Establish shared outcomes and goals with your partners, develop long-range strategies and translate these to your teams to align their individual product strategies and roadmaps. Ensure we're always f...
Dream up engaging product demonstrations that are used on stage, in videos, and are the basis for customer engagements in the sales process.
Execute product launch plans, working closely with the industry experts, product management, product marketing, and corporate marketing teams to ensure effective and ongoing relevance in the market to...
Manage communication and information of new strategies, campaigns, and releases for and to internal stakeholders, Lead go-to-market launch planning with clear messaging and positioning, ensuring consi...