Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$280K - $350K *

Optimize talent acquisition strategies by leading a dynamic team, driving change, and enhancing processes to create a scalable, data-driven recruiting function that aligns with business goals and fost...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $235K *

Join a team that's redefining business processes through digital transformation. Lead cross-functional initiatives, ensuring scalable and standardized practices that align with strategic goals while f...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $165K *

Lead the charge in global communications strategy, enhancing the reach and impact of research and recommendations. Drive audience engagement and establish editorial standards to amplify PAI's influenc...

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3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$80K - $155K *

Champion consumer insights by leading sensory research initiatives that enhance product development. Collaborate across teams to translate data into actionable recommendations, ensuring products excee...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Empower talent acquisition and people operations by designing scalable systems that drive growth. Lead recruiting efforts, optimize sourcing channels, and enhance employee engagement to support a thri...

United StatesRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$195K - $312K *

Advance user modeling by driving complex AI projects end-to-end, collaborating with cross-functional teams to translate cutting-edge research into impactful solutions for home shopping experiences...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$164K - $229K *

Contribute to the success of data initiatives by developing robust data pipelines and tools. Collaborate with cross-functional teams to ensure data quality and reliability, empowering colleagues to en...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Develop and lead revenue operations to drive strategic growth, optimizing marketing, sales, and customer interactions while building a high-performing team and implementing scalable processes and tech...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$171K - $265K *

Strategize and lead the operations technology vision, driving modernization and innovation across platforms to enhance business outcomes in customer service, claims, and digital solutions, while foste...

Richmond, VARemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Manage and lead cross-functional teams to design and deliver data integration solutions, ensuring agile, secure, and scalable data platforms that drive analytics and insights for informed decision-mak...

Richmond, VARemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$110K - $130K *

Champion compliance excellence by leading innovative technology integration and regulatory strategies across Medicare Advantage and Part D channels, ensuring seamless operations and enhanced agent eff...

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1 week ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

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Today

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Champion product innovation by driving end-to-end development, collaborating closely with engineering and customers. Leverage AI tools and customer insights to shape product strategy and deliver impac...

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4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive the product marketing strategy, leading a dynamic team to enhance positioning, messaging, and go-to-market execution across diverse segments and channels, ensuring alignment and effectiveness in...

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3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Unlock potential by driving renewals and expansion within top-tier enterprise accounts. This senior role demands strategic navigation of complex organizations, fostering executive relationships, and l...

New York, NYRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$320K - $400K *

Join a team that's transforming utility operations through innovative sales strategies. Drive enterprise deals and shape climate resilience with executive leaders as you champion the PreventionFirst P...

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3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $234K *

Elevate marketing intelligence operations by driving strategic execution and overseeing cross-functional collaboration. Lead the team in establishing governance, optimizing resource management, and tr...

San Bruno, CARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$178K - $223K *

Champion high-level strategies to drive successful pre-sale engagements, aligning creative content with client objectives in the consumer technology space. Lead efforts from concept to closure, ensuri...

New York, NYRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Media

$110K - $130K *

Lead the charge in developing a high-performing sales team, driving strategy and coaching for Account Executives. Collaborate cross-functionally to optimize processes and enhance pipeline initiatives...

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1 week ago

  •   5 - 7 years exp.  •   Information Technology

$114K - $135K *

Transform event experiences by leading strategy and execution for high-impact trade shows and corporate events. Collaborate cross-functionally to drive brand awareness and measurable business impact i...

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Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Shape the future of financial operations by leading the finance function, overseeing accounting and financial reporting for real estate investments while collaborating with cross-functional teams to e...

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4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$120K - $145K *

Transform the future of business applications by leading strategy, delivery, and operations. Collaborate with multidisciplinary teams to enhance core processes and drive value through effective system...

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1 week ago

  •   8 - 10 years exp.  •   Business Services

$150K - $180K *

Take ownership of product-led growth strategies, driving user activation and conversion to paid subscriptions. Lead innovative initiatives to enhance funnel performance and identify high-potential cus...

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4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $112K *

Engage with a dynamic Lifecycle Marketing team to strategize, plan, and optimize CRM campaigns, driving customer engagement and loyalty through innovative email and SMS initiatives, and owning the cus...

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Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$201K - $251K *

Join us to lead cross-functional project management in a dynamic biotech environment. Drive global commercialization initiatives, ensuring alignment and execution across teams while enhancing operatio...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.