The RoleNabla's next stage of growth requires a stronger product marketing engine at the center of our marketing strategy: sharper positioning, clearer choices across segments and channels, and a GTM organization equipped to win increasingly complex deals. Our go-to-market spans several segments, buyer types, and routes to market, including direct sales and a growing partner and reseller ecosystem.
The Head of Marketing will lead a team of 6-8-person spanning
product marketing, growth content, design, and marketing ops. Brand, communications, PR, and events sit with the COO, which keeps your time on positioning, launches, competitive strategy, and pipeline.
ResponsibilitiesProduct marketing- Shape Nabla's go-to-market strategy across segments, buyer types and routes to market, identifying where we should focus, how we differentiate, and how our narrative evolves as the market changes.
- Own Nabla's positioning and messaging architecture, sharp enough that Sales, CS, Product, and our partners all use the same words
- Build the segment-level narrative across our buyer types, from clinical leadership to operations and finance, and adapt it for each route to market including partners and resellers
- Own launch strategy and execution for new products and modules: readiness, narrative, pricing story, enablement, adoption
- Build the competitive intelligence function: battlecards, win/loss discipline, and a real view of how we win against the incumbents
- Own sales and partner enablement content and make it something the team actually reaches for: pitch, objection handling, ROI and outcomes proof
Growth- Own the demand strategy, in coordination with the COO and growth lead.
- Manage the growth lead who executes it: paid, SEO and web, lifecycle, and account-based programs. You are not expected to be in the weeds of campaign execution
- Own marketing's pipeline number and how it is reviewed
Content- Point the content team at pipeline and credibility rather than volume
- Prioritize proof over promotion: clinical evidence, outcomes data, customer stories, material that survives procurement and committee review
- Own a single, clear content roadmap and the trade-offs behind it
Marketing ops- Coach and guide the marketing ops manager, ensuring strong alignment and communication between Marketing and the broader company
- Oversee the marketing stack, data, processes, and reporting
- Ensure a clear, measurable view of marketing's contribution to pipeline and revenue
Resourcing- Diagnose where PMM and growth are under-resourced, and turn that into a clear, prioritized hiring and structure recommendation
- Distinguish what needs a hire, what needs an agency or contractor, and what needs better process before more headcount
Qualifications- 10+ years in B2B marketing, with real depth in product marketing. You have personally built positioning and launch systems, not just managed people who did
- US healthcare technology experience, with exposure to more than one route to market. Direct enterprise sales plus channel, reseller, or partner motions
- Track record marketing to multiple buyer types, clinical and administrative. They buy differently and the messaging has to reflect that
- Proven leadership of a marketing team of 5+ across PMM, Growth, Ops
- Strong command of the demand mix (paid, SEO/ GEO, lifecycle, ABM) at a strategic level. You can direct a growth lead and judge the work without running the campaigns yourself
- Data-driven: comfortable owning a pipeline target, defending attribution, and reporting to leadership and the board
- Series B to D SaaS experience; bonus if you have been through a growth inflection
Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.
BenefitsHere are the benefits you get when joining Nabla:
- Compensation, Equity & 401k: Competitive salary, stock options & 401k
- Comprehensive Health Plans: 100% individual coverage for Medical, Dental, and Vision insurance
- Time Off: Unlimited paid time off and 11 national holidays
- Health Comes First: Unlimited sick leave
- Parental Leave: Paid leave for new parents
- Remote-friendly: $1,000 to purchase home office equipment
- Trust & accountability: Full ownership of your time and schedule
If this sounds like an environment you'll thrive in, we look forward to reading your application!
