Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$120K - $140K *

Engage with our dynamic event marketing team to drive impactful trade shows, sponsorships, and owned events. Leverage your expertise to enhance our event strategy, manage budgets, and deliver exceptio...

Vancouver, BCRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $140K *

Join a team that's redefining event marketing by leading our entire events program. You'll strategize, execute, and optimize trade shows, sponsorships, and owned events, driving engagement and pipelin...

Toronto, ONRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$133K - $180K *

Join a team that's redefining member experiences by architecting optimal journeys, bridging operational execution with strategic vision to enhance engagement and satisfaction across all touchpoints...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$110K - $130K *

Join a team that's dedicated to transforming healthcare data solutions. As a Senior Data Engineer, you'll enhance complex systems, collaborate across departments, and drive analytics to optimize finan...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Healthcare

$171K - $235K *

Shape the future of customer engagement learning for field teams, driving capability development, strategic alignment, and performance impact across commercial operations in the pharmaceutical sector...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$200K - $225K *

Inspire a high-performing team to innovate and experiment in machine learning, driving impactful fraud and risk solutions. This hands-on manager balances technical leadership with mentorship, cultivat...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Join a dynamic team as a Data Scientist, leveraging AI and analytics to solve complex business challenges. Collaborate cross-functionally to build data-driven solutions that enhance decision-making an...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $220K *

Reimagine pricing strategies and analytics in commercial insurance, driving growth through innovative actuarial solutions and advanced data insights. Lead a high-performing team to enhance decision-ma...

Arizona, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$102K - $136K *

Optimize financial operations by executing planning, reporting, and analysis for Core Services. Collaborate with cross-functional teams to enhance accuracy and efficiency in budgeting and forecasting...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize your career by driving website growth and conversion strategies. Lead initiatives to enhance user experience, analyze performance metrics, and collaborate cross-functionally to achieve impact...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Energy & Utilities

$160K - $200K *

Unlock your potential as a strategic leader driving growth through innovative marketing strategies. Collaborate with teams to enhance demand generation and optimize performance, ensuring alignment wit...

United StatesRemote

2 days ago

  •   11 - 15 years exp.  •   Finance & Insurance

$120K - $140K *

Champion EventMobi's events program by strategizing, executing, and optimizing trade shows, sponsorships, and owned events. Lead a team to enhance customer engagement and drive pipeline growth through...

Calgary, ABRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$100K - $120K *

Lead the charge in leveraging creative insights to optimize marketing strategies across channels. Drive collaboration between teams, ensuring customer learnings resonate throughout the organization, e...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Food & Beverages

$280K - $350K *

Optimize talent acquisition strategies by leading a dynamic team, driving change, and enhancing processes to create a scalable, data-driven recruiting function that aligns with business goals and fost...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $235K *

Join a team that's redefining business processes through digital transformation. Lead cross-functional initiatives, ensuring scalable and standardized practices that align with strategic goals while f...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $165K *

Lead the charge in global communications strategy, enhancing the reach and impact of research and recommendations. Drive audience engagement and establish editorial standards to amplify PAI's influenc...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$80K - $155K *

Champion consumer insights by leading sensory research initiatives that enhance product development. Collaborate across teams to translate data into actionable recommendations, ensuring products excee...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Empower talent acquisition and people operations by designing scalable systems that drive growth. Lead recruiting efforts, optimize sourcing channels, and enhance employee engagement to support a thri...

United StatesRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$195K - $312K *

Advance user modeling by driving complex AI projects end-to-end, collaborating with cross-functional teams to translate cutting-edge research into impactful solutions for home shopping experiences...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$164K - $229K *

Contribute to the success of data initiatives by developing robust data pipelines and tools. Collaborate with cross-functional teams to ensure data quality and reliability, empowering colleagues to en...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Develop and lead revenue operations to drive strategic growth, optimizing marketing, sales, and customer interactions while building a high-performing team and implementing scalable processes and tech...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$171K - $265K *

Strategize and lead the operations technology vision, driving modernization and innovation across platforms to enhance business outcomes in customer service, claims, and digital solutions, while foste...

Richmond, VARemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Manage and lead cross-functional teams to design and deliver data integration solutions, ensuring agile, secure, and scalable data platforms that drive analytics and insights for informed decision-mak...

Richmond, VARemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$110K - $130K *

Champion compliance excellence by leading innovative technology integration and regulatory strategies across Medicare Advantage and Part D channels, ensuring seamless operations and enhanced agent eff...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.