Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$80K - $95K *

Join a dynamic team as you lead digital marketing initiatives, focusing on webinars and paid advertising to drive engagement and generate leads. Collaborate with stakeholders to optimize strategies an...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$125K - $190K *

Accelerate progress at a leading Customer Success team, driving renewal outcomes and enhancing team effectiveness through innovative engagement strategies and AI-driven solutions for a diverse portfol...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $190K *

Join a transformative team dedicated to driving strategic client growth and enterprise adoption of innovative solutions, while fostering executive relationships and orchestrating cross-functional init...

Tucson, AZRemote

Reposted 1 month ago

  •   8 - 10 years exp.  •   Healthcare

$80K - $95K *

Join a team that's at the forefront of optimizing commerce media campaigns. Leverage your expertise to develop impactful omnichannel strategies, ensuring client satisfaction and measurable growth acro...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Media

$240K - $330K *

Unlock potential by leading a global enablement team to develop and implement a comprehensive strategy that enhances sales effectiveness and drives revenue growth across all customer-facing roles...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$132K - $162K *

Elevate customer engagement by designing and executing lifecycle programs that drive adoption, retention, and expansion. Collaborate across teams to create impactful communications and leverage data t...

New York City, NYRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Empower customer success by designing and executing lifecycle programs that enhance adoption, retention, and expansion. Collaborate across teams to create impactful communications and leverage data-dr...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$132K - $162K *

Empower our customer success journey by crafting lifecycle communications that drive adoption, retention, and expansion. Collaborate across teams to build impactful programs that resonate with our dig...

San Francisco, CARemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform customer engagement by creating impactful marketing strategies for cutting-edge AI legal solutions, ensuring seamless collaboration across teams and delivering rapid, high-quality content an...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Unlock your potential to lead programmatic strategies, shape best practices, and empower teams to excel in the DSP landscape. Collaborate with stakeholders and transform our approach to digital advert...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$348K - $471K *

Join a team that's driving operational excellence across a global B2B revenue engine. You'll lead revenue planning, forecasting, and optimize the customer lifecycle to enable scalable growth across mu...

United StatesRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$210K - $250K *

Champion operational excellence across global B2B revenue functions, driving growth through strategic revenue insights, meticulous planning, and cross-team collaboration to support scalable processes...

CanadaRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$100K - $120K *

Champion data-driven decision-making by transforming complex marketing insights into actionable recommendations. Collaborate with clients and teams to enhance reporting solutions and drive campaign su...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$115K - $145K *

Unlock the potential of precise account-based marketing by crafting tailored strategies for high-value brands, orchestrating multi-channel campaigns, and leveraging data-driven insights to optimize ou...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Drive impactful regional demand generation strategies to elevate pipeline and revenue. Collaborate cross-functionally to execute high-level marketing programs, ensuring engagement and acceleration of...

Boston, MARemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Drive impactful HR strategies in a dynamic global environment, collaborating with senior leaders to align people initiatives with business goals. Contribute to a newly forming team focused on growth a...

Cambridge, MARemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$160K - $200K *

Shape and drive commercial strategies to enhance revenue growth and client relationships across diverse consumer brand sectors. Collaborate with teams to ensure client satisfaction while identifying n...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$150K - $180K *

Drive growth by leading integrated marketing strategies across channels, optimizing customer acquisition, retention, and engagement. Collaborate with cross-functional teams to leverage data and techno...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$113K - $130K *

Join a team that's dedicated to ensuring data quality and governance in retail analytics. You'll lead tagging initiatives, collaborate with internal and external partners, and empower teams with best...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Media

$211K - $373K *

Innovate the consumer experience by leading product strategy and execution. Drive a high-performing team to enhance onboarding and insurance purchasing while aligning with cross-functional partners to...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$90K - $110K *

Champion the optimization of business systems for Legal, Safety, and Environmental teams. Drive continuous improvement and support for Icertis and related applications, enhancing user experience and o...

RemoteRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Empower your career by leading a team of data experts in building innovative BI solutions. Drive impactful decisions through data-driven insights, collaborating with stakeholders while fostering a cul...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $219K *

Drive rapid sales growth by building a high-performing team, strategizing market presence, and engaging in C-level relationships while championing AI integration and coaching sales executives towards...

Vienna, VARemote

1 month ago

  •   Less than 5 years exp.  •   Information Technology

$124K - $174K *

Lead the charge in transforming data into actionable insights that enhance Marketing and Sales strategies. Drive customer relevancy through market analysis, persona development, and innovative researc...

Illinois, USRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$140K - $175K *

Transform market landscapes by leading strategic GTM initiatives for AI technologies, focusing on enterprise applications. Operate cross-functionally to ensure product excellence and market leadership...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.