Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$130K - $190K *

Drive the North America Service Strategy & Operations analytics vision, enhancing decision support through data and AI. Collaborate with senior leaders to translate insights into actionable business o...

San Francisco, CARemote

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$95K - $100K *

Lead the digital content strategy, optimizing SEO and AI visibility across platforms. Collaborate with cross-functional teams to enhance discoverability and conversion, while managing agency relations...

Georgia, USRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $120K *

Create impactful product narratives and drive product-led growth initiatives. Collaborate with cross-functional teams to enhance user experiences, optimize marketing strategies, and ensure effective c...

Ontario, CARemote

Today

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Elevate your career by driving strategic programs that enhance our Extensibility platform. Collaborate across teams to shape product roadmaps and ensure successful launches while addressing complex cu...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Drive impactful Paid Media strategies for B2B clients while managing relationships, optimizing campaigns, and collaborating with stakeholders to exceed performance objectives and enhance client satisf...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$164K - $229K *

Unlock your potential as a mid-level frontend engineer, leading projects that enhance advertiser experiences. Collaborate with diverse teams, build intuitive tools, and drive performance while making...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Media

$110K - $130K *

Champion the digital experience by optimizing user flows, managing web content, and enhancing conversion strategies to drive engagement and pipeline growth for a leading B2B SaaS platform...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$200K - $371K *

Drive go-to-market strategy for SMB and Mid-Market segments, leading cross-functional initiatives to enhance customer engagement, positioning, and revenue growth, while establishing best practices for...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$96K - $135K *

Champion process automation and enhancements by leading investment initiatives, mentoring teams, and collaborating across departments to drive efficiency and continuous improvement in investment servi...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$75K - $90K *

Champion client success by managing media dashboard projects and audience creation across multiple accounts. Collaborate with teams to ensure accurate tracking and actionable insights, driving perform...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Join a team that's redefining media pricing and transactions by creating and executing customer-focused product strategies, enhancing user engagement, and navigating a complex media landscape through...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Media

$104K - $202K *

Drive strategic marketing initiatives that elevate product positioning and adoption. Collaborate with cross-functional teams to align strategies with business goals, leveraging data analysis and marke...

San Francisco, CARemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$117K - $177K *

Lead product marketing initiatives to enhance adoption and communication of innovative solutions for the Public Sector, ensuring alignment across teams and effective messaging for government and nonpr...

Washington, VARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Take ownership of client-centric commerce media strategies, optimizing campaigns across platforms like Amazon and Walmart. Leverage data insights to drive growth and ensure client satisfaction while c...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Media

$200K - $225K *

Inspire a high-performing team to innovate and experiment in machine learning, driving impactful fraud and risk solutions. This hands-on manager balances technical leadership with mentorship, cultivat...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $190K *

Empower a high-performing AI & Automation engineering team, driving the delivery of innovative AI solutions across retail functions. Lead talent development, operational excellence, and strategic part...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $150K *

Optimize automation initiatives to enhance business efficiency organization-wide. Collaborate with RPA specialists and stakeholders to identify opportunities, design solutions, and drive measurable im...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$110K - $150K *

Accelerate progress at driving automation initiatives that generate measurable business value. Collaborate with RPA specialists and business leaders to optimize solutions and enhance operational effic...

CanadaRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$80K - $85K *

Take ownership of website management for multiple franchise brands, ensuring accuracy, performance, and analytics integrity across hundreds of local pages. Leverage AI tools for audits and project man...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$150K - $190K *

Drive member activation by leading a cross-functional team to optimize outreach, incentives, and messaging strategies. Own the activation roadmap and funnel metrics to enhance engagement and ensure sc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Champion strategic research initiatives to enhance product efficacy and student success. Collaborate cross-functionally to drive impactful studies, mentor a growing team, and translate findings into a...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Empower data-driven marketing strategies by developing scalable models and automations. Collaborate with cross-functional teams to enhance data delivery and quality, ensuring efficient operations for...

Boston, MARemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Transform channel marketing strategies by building innovative programs that drive growth in industrial and automotive sectors. Collaborate with sales leadership to navigate ambiguity and create impact...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Transform user experiences by crafting compelling product copy that drives engagement and conversion. Collaborate with cross-functional teams to create impactful messaging across various platforms, en...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.