Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$110K - $130K *

Lead the charge in transforming product vision into market success by leveraging customer insights, strategic positioning, and cross-functional collaboration to drive impactful go-to-market strategies...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $247K *

Champion Pinterest's industry presence by leading strategic initiatives, shaping narratives, and driving impactful programs at major global events. Collaborate cross-functionally to enhance visibility...

New York, NYRemote

4 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$180K - $230K *

Drive market dominance by owning the GTM strategy for innovative AppSec products, collaborating closely with technical teams and sales to ensure successful launches and impactful messaging that resona...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Elevate growth by building and scaling Google Ads from the ground up. Own all aspects of account architecture and campaign strategy across multiple platforms, driving significant budget allocation whi...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$115K - $130K *

Shape the future of our global environmental monitoring products by leading product marketing, influencing sales strategies, and enhancing competitive positioning. Collaborate across teams to create i...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Energy & Utilities

$105K - $120K *

Grow your career with a strategic marketing role focusing on product positioning, competitive intelligence, and sales enablement for a suite of environmental monitoring products, delivering impactful...

CanadaRemote

Reposted today

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $130K *

Drive innovative creative strategies that elevate performance marketing. Lead the development of original concepts and frameworks, leveraging insights and AI to enhance team capabilities and deliver i...

New York, NYRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Pioneer innovative creative strategies that elevate performance marketing. Collaborate across teams to develop impactful video and static ads, leveraging insights and AI to drive results and establish...

Los Angeles, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive the future of product marketing by shaping positioning, go-to-market strategies, and sales enablement. Collaborate with cross-functional teams to enhance customer education and competitive intel...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Shape the future of product marketing by driving operational excellence in product launches and go-to-market initiatives. Collaborate across teams to ensure seamless execution and strategic alignment...

RemoteRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Information Technology

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $175K *

Accelerate progress at building a scalable digital demand engine for B2B Security. Lead paid media strategy, optimize campaigns, and analyze performance to drive qualified pipeline growth and enhance...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $130K *

Lead the charge in optimizing search channels for diverse clients, managing a global team while driving SEO, PPC, GEO, and AIO strategies. Ensure performance efficiency and deliver insightful reportin...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Lead the charge in optimizing paid social strategies for eCommerce clients while managing multiple platforms. Drive performance growth with actionable insights, testing strategies, and ensure strong a...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize analytics strategies by leading a team to deliver insights, drive testing initiatives, and enhance client engagement through effective measurement frameworks and mentorship, ensuring impactfu...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Elevate client success by crafting and optimizing innovative commerce media strategies. Leverage data-driven insights to enhance campaign performance across platforms, ensuring measurable growth and c...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$90K - $100K *

Manage multiple digital programs, ensuring exceptional delivery and operational efficiency. Collaborate with client services and channel teams to achieve goals while thriving in a fast-paced environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$74K - $90K *

Transform paid search campaigns by managing diverse client portfolios and driving user acquisition through strategic optimization of Google and Microsoft Ads. Collaborate with client teams to meet per...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$80K - $155K *

Lead the charge in executing strategic business initiatives, driving cross-functional collaboration, and mentoring teams to achieve performance excellence while fostering a high-performing environment...

Bentonville, ARRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$104K - $202K *

Lead the charge in workforce transformation programs, driving strategy, governance, and execution across teams. Collaborate with stakeholders to enhance manager readiness and associate experience, ens...

Sunnyvale, CARemote

5 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$143K - $216K *

Join a team that's redefining B2B marketing in the Salesforce ecosystem. Leverage your product marketing expertise to drive positioning, support launches, and enhance cross-cloud strategies, impacting...

California, MDRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $135K *

Empower marketing innovation by leading product development for a cutting-edge intelligence platform. Collaborate with cross-functional teams to enhance user experience and drive strategic decisions t...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.