Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$110K - $130K *

Lead the development and scaling of our connector ecosystem, collaborating with cross-functional teams to transform strategic opportunities into actionable product initiatives that enhance client mark...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$190K - $210K *

Transform the owner activation journey by streamlining processes from agreement to live listing. Drive metrics on activation rates and retention while collaborating with teams to enhance onboarding ef...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$210K - $235K *

Unlock innovative media strategies that drive measurable results across diverse channels. Collaborate with cross-functional teams to translate complex strategies into actionable plans, ensuring seamle...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$120K - $247K *

Drive visibility and influence for a leading brand by managing key industry relationships, shaping event strategies, and enhancing external communications across major platforms in the U.S. and Canada...

New York, NYRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Drive our growth marketing strategy end-to-end, optimizing lead generation and performance campaigns to boost pipeline and revenue. Collaborate with Sales and Product teams, harness data insights, and...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Champion product positioning and go-to-market strategies, ensuring alignment between product and sales teams. Drive messaging and enablement for corporate internal audit solutions in a fast-paced envi...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$141K - $166K *

Lead the charge in shaping product messaging and go-to-market strategies, driving awareness and adoption through cross-functional collaboration and strategic insights. This role demands a proactive in...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$116K - $149K *

Reimagine product marketing for partnerships by crafting compelling narratives and executing go-to-market strategies. Collaborate cross-functionally to enhance customer experiences and drive successfu...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in web growth design, optimizing top-of-funnel experiences to enhance customer engagement and conversion. Collaborate with cross-functional teams to create compelling, high-quality web...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$105K - $120K *

Lead the strategic direction of paid media programs for enterprise clients, combining media strategy with hands-on SEM management. Build client playbooks, present data-driven insights, and guide teams...

Denver, CORemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$114K - $152K *

Transform strategic direction for digital brands, leading a team to optimize programmatic campaigns and client relationships while driving innovation and operational efficiency in a dynamic environmen...

New York, NYRemote

5 days ago

  •   5 - 7 years exp.  •   Media

$145K - $175K *

Strategize and execute marketplace growth initiatives on Amazon and TikTok Shop, driving sales and profitability while managing P&L and aligning with omnichannel objectives. Lead operations, performan...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$80K - $95K *

Engage customers through impactful marketing initiatives that drive retention and growth. Collaborate with Customer Success Managers to create compelling stories, manage events, and amplify the voice...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$161K - $242K *

Join a team that's driving strategic initiatives and digital transformation. Collaborate with senior leaders to tackle complex challenges, influence decision-making, and ensure successful execution of...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$95K - $130K *

Optimize digital acquisition strategies by leading a high-performing team, managing multi-million-dollar budgets, and driving growth through data-driven insights across various paid media channels...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$202K - $213K *

Lead a dynamic team of product marketers to shape the future of advertising strategies, ensuring seamless product launches and cohesive messaging that drives market leadership and enhances advertiser...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$203K - $214K *

Transform the Ads ecosystem by leading a team of product marketers to create cohesive go-to-market strategies, ensuring seamless product launches and a strong narrative that drives advertiser engageme...

CanadaRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $190K *

Elevate our field marketing strategy by leading regional initiatives that drive demand for our software. Collaborate with sales teams to create impactful events and programs, while building and managi...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$96K - $186K *

Champion the evolution of content operations by optimizing workflows and governance. Drive Airtable adoption and enhance cross-functional collaboration to ensure efficient project management and strat...

Hoboken, NJRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$96K - $186K *

Join a dynamic team to shape compelling content strategies that elevate brand storytelling, drive audience engagement, and support marketing initiatives across various platforms and events in a fast-p...

Hoboken, NJRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Drive the evolution of the Marketing PMO, enhancing planning, governance, and execution across functions. Lead strategic programs, optimize workflows, and establish metrics to ensure predictable outco...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.