WEBTOON is becoming the home for Marvel and Disney comics - a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We9re building the definitive destination for Marvel/Disney IP, and we9re looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment.
It9s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.
Primary Responsibilities- Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.
- Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.
- Track and report campaign performance on an ongoing basis-including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
- Explore new channels and partnerships to unlock new audiences and distribution opportunities.
- Own the ongoing marketing calendar - tracking internal and partner schedules to ensure coordinated promotions across all key moments.
Required Qualifications- 7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.
- Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.
- Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
- Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
- Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
- Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
- Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
- Excellent communication, presentation, and storytelling skills.
- Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
- Bilingual proficiency in English and Korean is a plus.
Salary Range and Description$120,000 - $160,000 / annually
Please note, the above range is listed in USD.
What we offer (For Full-Time Only):* Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
* Health benefits, including vision and dental!
* Generous PTO and Parental Leave Top-up
* 401K Contributions
* Commuter Benefits
* Global WEBTOON and LINE FRIENDS discount program
* Winter break shutdown and a whole lot more!
With approximately 155 million monthly active users, WEBTOON Entertainment9s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world9s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON
