Wattpad

[Wattpad] Business Finance (FP&A) Manager

Wattpad$110K — $135K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of FP&A, business finance, or corporate finance experience, with hands-on P&L management and financial modeling.
  • Proficient in Microsoft Office Suite and Google Workspace; experience with AI tools for finance is a plus.
  • Strong communication skills to influence stakeholders across all levels.
  • Ability to manage tight deadlines while maintaining high accuracy and detail.
  • Solid understanding of P&L structure and budget management related to technology spend.
  • Bachelor's degree in Finance, Accounting, Business, or a related field.

Responsibilities

  • Own the P&L end-to-end, focusing on ROI-driven improvements rather than just cost-cutting.
  • Lead the Annual Operating Plan and strategic planning processes, developing financial forecasts and models.
  • Manage budget and efficiency for all technology spending, partnering with other departments to optimize costs.
  • Drive ROI improvements for Marketing and Content spend through careful analysis and planning.
  • Evaluate investments and vendor contracts based on ROI, conducting post-investment reviews.
  • Act as a finance partner to leaders, providing insights on revenue and cost drivers.
  • Leverage Google Workspace and Claude AI to enhance financial analysis and reporting.

Benefits

  • Career development and mentorship opportunities.
  • Comprehensive health benefits, including vision and dental.
  • Annual health/wellness account.
  • RRSP/401K contributions depending on location.
  • Generous vacation and parental leave policies.
  • Corporate discounts for gym memberships for employees and families.
  • Flexibility to work remotely for part of the year and winter break shutdown.
Full Job Description
Wattpad follows a hybrid work model, with employees working from our vibrant downtown Toronto office 3x per week.

The Finance team is seeking a Business Finance (FP&A) Manager to act as the P&L owner for Wattpad's overall business - driving improvements in business efficiency and profitability across the organization. Rather than pursuing simple cost reduction, this role champions ROI-driven decision making, evaluating all spend and investments based on the value they return to the business.

The Manager will lead P&L management and financial modeling aligned with the Annual Operating Plan (AOP) and company strategy. A core mandate of this role is budget ownership and cost/efficiency management of company-wide spend - including hosting fees, all software and tools, cloud services, and security-related tools - as well as Marketing, Content, and Paid Content subscription spend, where the role is expected to strengthen cost efficiency and ROI. The role is also expected to actively leverage Google Workspace (GWS) and Claude AI to enhance the speed, depth, and productivity of financial planning and analysis.

What You'll Do:

  • Own the Wattpad P&L end-to-end - identify business inefficiencies and drive profitability-improvement initiatives with an ROI-first mindset, not simple cost cutting.
  • Lead the Annual Operating Plan (AOP) and strategic planning processes in partnership with the broader team, building and maintaining P&L forecasts and financial models that translate strategy into measurable financial outcomes.
  • Own budget management, cost control, and efficiency for all technology spend, including hosting fees, software and tools, cloud services, and security-related tools - monitor, analyze, and optimize company-wide usage and spend, partnering with Engineering, IT, Security, and vendors to align capacity and cost with business needs.
  • Drive cost efficiency and ROI improvement for Marketing, Content, and Paid Content subscription spend - analyze marketing campaign performance, content investment returns, and subscription monetization, partnering with Marketing and Content teams to maximize the return on every dollar spent.
  • Evaluate investments, initiatives, and vendor contracts on an ROI basis - build business cases and conduct post-investment reviews to guide resource allocation.
  • Act as a trusted finance business partner to leaders across Wattpad, delivering actionable insights on revenue, cost drivers, and margin improvement.
  • Actively leverage Google Workspace (GWS) and Claude AI to automate reporting, accelerate analysis, and enhance financial modeling and planning productivity.
  • Provide ad hoc financial analysis and decision support to Corporate Finance and leadership as needed.


Required Qualifications:

  • Minimum of 5 years' FP&A, business finance, or corporate finance experience, including hands-on P&L management, budgeting/forecasting, and financial modeling.
  • Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace (GWS); demonstrated interest in applying AI tools such as Claude AI to finance workflows.
  • Excellent communication and collaboration skills, with the ability to influence stakeholders across functions and levels.
  • Ability to work under tight deadlines with a high level of accuracy.
  • Solid understanding of P&L structure, ROI analysis, and budget/cost management across hosting fees, software, tools, cloud, and security-related tool spend.
  • Bachelor's degree in Finance, Accounting, Business, or a related field.


Nice To Haves:

  • Experience optimizing SaaS/software, server, and cloud/hosting costs, including usage analysis and vendor negotiations.
  • Prior exposure to AOP/strategic planning cycles and business partnering with non-finance teams (Engineering, IT, Product, Marketing, Content).
  • Experience analyzing marketing ROI, content investment returns, or subscription-based (paid content) business models.
  • Korean/English bilingual proficiency.
  • MBA, MS in Finance, or CPA designation.
  • Strong attention to detail with a proactive, problem-solving mindset.
  • Ability to adapt quickly and add value in a fast-paced team environment.


$110,000 - $135,000 a year

What we offer (For Full-Time Only):

* Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals

* Top industry health benefits, including vision and dental

Your own health/wellness account to spend each year

* RRSP Contributions (Canada), 401K Contributions (USA)

* Generous vacation and Maternity/Parental leave top-up program

* Corporate discount for gym memberships for you and your family

* Work from almost anywhere in the world for part of the year

* Winter break shutdown and a whole lot more!

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

About Wattpad

Wattpad is a social storytelling platform that allows users to share and discover stories across a range of genres, including romance, science fiction, and mystery. The platform has over 80 million monthly users and over 500 million stories. Wattpad's users are primarily young adults and teenagers. The company was founded in 2006 and is headquartered in Toronto, Canada.
Learn more about Wattpad
Size
130 employees
Industry
Founded
2006

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