Agency:Remedy Edge
Job Function:Strategy and Planning
Job Subfunction: Account Planning and Brand Planning
Job Description:Title: VP, Strategy
Location: New York, NY
Department/Discipline: Brand Strategy
Responsibilities:
- Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
- Understand and lead activation of resources to execute brand strategies via an omnichannel approach
- Ability to both lead with a point of view and actively listen to drive alignment across team and clients
- An active participant in strategic client meetings, providing a clear and supported point of view
- Works collaboratively across departments as a core team member
- Perform landscape assessment:
- Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
- Identify and Define Unmet Needs:
- Demonstrates curiosity in always seeking the "why" in order to identify unexpected insights that will drive market change
- Brand Planning Structure Development:
- Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'
- Designs and moderates key strategic working sessions with clients
- Campaign Development and Assessment:
- Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
- Perseveres in nurturing and championing the "bold creative idea"
- Supports client market research needs, providing input to client's research vendor on design and generating actionable insights from the research
Experience:
- Experience with rare diseases and/or oncology strategy strongly preferred.
- 5+ years in healthcare communications
- Management of launch and mature brand strategies
- Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
- Enthusiastic about understanding new disease categories and treatments
- Ability to "connect the dots" across inputs to generate organic business opportunities
- Clear and concise verbal and written communications
- Passion for creating BOLD work that propels behavior change and drives improved health
- In person client travel may be required
$180,000 - $200,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
