Position Overview

PNC is seeking an experienced Brand Marketing Lead to join the account management team within Creative Services, serving as a primary liaison to our MarCom partners with a focus on the CIM creative work set. A marketing lead operates with a high degree of independence and fully owns administrative and project management responsibilities—guiding partners through the creative process, reviewing input briefs (providing recommendations and asking questions), kicking off creative with our team, and ensuring work is delivered on time, on brand, and to a consistently high standard. In addition to CIM, this role is expected to take on additional account-based and administrative work as needed to support the broader account management team and evolving business priorities.

Key Responsibilities

Partner Liaison & Account Management

• Serve as the primary point of contact and day-to-day liaison between Creative Services and MarCom partners.
• Guide partners through the creative process end to end, setting clear expectations while providing hands-on support at every stage.
• Build trusted, collaborative relationships that position Creative Services as a strategic partner rather than an order-taker.
• Proactively communicate status, risks, and changes to keep partners and internal stakeholders aligned.
• Provide flexible account and administrative support across the broader account management team, adapting responsibilities as business needs and priorities evolve.

CIM Project Management & Ownership

• Completely own administrative needs and project management for CIM pods as related to the creative work set, operating independently from intake to final delivery.
• Review input briefs, secure required inputs and approvals, and ensure briefs are complete and actionable before work begins.
• Kick off creative work with the Creative Services team, ensuring clear direction, scope, and priorities are established up front.
• Provide administrative support and coordination for CIM scripts.
• Manage multiple projects simultaneously, balancing timelines, quality, and partner expectations across the CIM portfolio.

Cross-Team Testing & Specs Management

• Coordinate cross-team testing of CIM creative to validate performance, functionality, and brand and technical compliance.
• Update and maintain specifications as changes are made, ensuring documentation stays current and accurate across teams.
• Serve as a connective tissue between partners, creative, and testing functions to keep work moving efficiently.
Tracking, Reporting & Escalation
• Track CIM work throughout the year, including the volume of projects completed and key milestones.
• Maintain accurate records and reporting on CIM to inform planning, capacity, and resourcing decisions.
• Identify and escalate creative concerns, risks, or roadblocks to the team promptly, recommending solutions where possible.

Qualifications & Experience

• 5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment.
• Demonstrated ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast-paced environment.
• Strong understanding of the creative development process, from briefing through production and delivery.
• Excellent communication, relationship management, and organizational skills, with a proven ability to guide partners through defined processes.
• Experience developing input briefs and translating partner needs into clear, actionable creative direction.
• Detail-oriented with strong tracking, reporting, and documentation habits.
• Comfortable coordinating cross-functional testing and maintaining evolving specifications.
• Ability to identify risks early and escalate concerns constructively with recommended solutions.

What Success Looks Like

• MarCom partners view Creative Services as a trusted, reliable strategic partner for CIM creative work.
• CIM projects are delivered on time, on brand, and at a consistently high level of quality.
• The CIM process runs smoothly and independently, with briefs, testing, and specs managed proactively.
• Accurate tracking and reporting provide clear visibility into CIM volume and throughput throughout the year.
• Creative concerns and risks are surfaced early, keeping work on track and stakeholders aligned.
The role flexes to meet emerging account management needs, strengthening team capacity as priorities evolve.

Job Description

• Drives the long-term brand vision by leading marketing activities that build and strengthen the brand and support enterprise and line of business priorities. Ensures marketing efforts consistently reflect the brand platform, resonate with target audiences, and appropriately reach them across national and local initiatives, while influencing alignment across initiatives and teams.
• Leads the creation and end-to-end execution of integrated brand marketing campaigns and paid media programs across channels, including digital, social, and traditional media. Leads and optimizes delivery of brand storytelling and coordinated campaigns that drive awareness, consideration, and engagement across initiatives.
• Creates and delivers marketing strategies that bring the brand to life across campaigns, sponsorships, and key cultural moments. Translates business priorities into integrated brand and paid media plans and drives alignment across cross-functional teams to ensure effective execution.
• Advances paid media and campaign performance by analyzing key metrics, identifying drivers of performance, and synthesizing insights to inform optimization, future planning, and strategic decision-making. Applies a strong understanding of how media channels, creative, and messaging perform together to drive outcomes and extend learnings across initiatives.
• Applies strong brand marketing and media capabilities, including omni-channel planning practices, test-and-learn approaches, agentic workflows and artificial intelligence. Participates in pilots, evaluates effectiveness, and adopts and seeks out new technologies within established processes and brand governance standards.
• Works in close partnership with cross-functional teams—including brand, media, creative, LOB, analytics, and agency partners—to deliver marketing initiatives. Influences direction, supports budget oversight, aligns stakeholders, and ensures timelines, dependencies, and deliverables are managed effectively across complex initiatives.
• Demonstrates accountability for individual performance and extends influence through peer mentorship and cross-team guidance. Manages priorities, meets commitments, and sets an example by continuously building functional and technical expertise.  Actively seeks feedback, develops skills, and adapts to evolving marketing strategies and industry trends. Stays current on brand marketing and paid media industry advancements and applies learnings to improve outcomes across work.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

CompetenciesAnalytical Thinking, Artificial Intelligence, Brand Management, Collaborating, Continuous Transformation, Customer Behavior and Preferences, Decision Making and Critical Thinking, Effectiveness Measurement, Financial Services Industry, Influencing, Innovation, Problem Solving, Strategic Thinking

Work ExperienceRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

EducationBachelors

CertificationsNo Required Certification(s)

LicensesNo Required License(s)

Language Assessments

 

No Required or Preferred Language Assessments

 

 

Pay Transparency

Base Salary: $91,000.00 – $202,800.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 09/09/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental