Overview

Overall Description

The VP, Group Engagement Strategy is a senior strategic leader responsible for shaping customer-centered, omnichannel engagement strategies across a portfolio of healthcare brands. This person turns audience, behavioral, cultural, channel, and performance insights into connected experiences that help brands engage healthcare professionals, patients, caregivers, and other key stakeholders in meaningful ways.

This leader oversees the strategic vision across multiple accounts or a large, complex piece of business, while remaining close enough to the work to guide briefs, journey development, experience planning, channel strategy, measurement planning, and optimization. The VP, Group Engagement Strategy partners closely with brand strategy, account management, creative, media, data and analytics, technology, and project management to ensure the customer experience is cohesive across touchpoints and grounded in clear business and customer objectives.

The role also serves as a senior client partner, people leader, and agency thought leader. The VP, Group Engagement Strategy will elevate the field, mentor strategy talent, establish standard processes, and contribute to organic growth and new business opportunities.

Responsibilities

Key Responsibilities

• Lead engagement strategy across multiple brands, audiences, and workstreams, translating business goals and customer needs into connected omnichannel strategies.
• Own the strategic approach to customer journeys, experience ecosystems, channel roles, content sequencing, behavioral drivers, and moments that matter.
• Direct the development of data-driven briefs and engagement frameworks that inspire creative, media, experience, and technology teams.
• Synthesize qualitative and quantitative research, audience intelligence, media behavior, cultural trends, CRM data, and campaign performance into clear strategic direction.
• Partner with brand strategy to connect brand positioning and communications strategy to actionable customer experiences across channels and touchpoints.
• Collaborate with media, data and analytics, CRM, technology, user experience, and creative teams to design integrated programs and define opportunities for personalization and optimization.
• Guide measurement planning by establishing objectives, customer behaviors, success indicators, learning agendas, and optimization opportunities with analytics partners.
• Serve as a trusted senior advisor to clients, leading strategic conversations and presenting complex thinking in a clear, compelling, and actionable way.
• Provide strategic oversight and quality control across deliverables, ensuring consistency, rigor, and a strong connection between insights, strategy, execution, and measurement.
• Find opportunities to expand client relationships, shape new scopes of work, and bring proactive strategic ideas to existing business.
• Play a leadership role in new business pitches, including insight development, strategic narrative, engagement planning, and presentation delivery.
• Lead, mentor, and develop engagement strategists across levels; set clear expectations, allocate resources effectively, and create opportunities for growth.
• Help evolve the Engagement Strategy discipline through tools, best practices, training, thought leadership, and collaboration across the agency and Publicis network.

Qualifications

Job Requirements

• Bachelor's degree in marketing, communications, behavioral science, anthropology, sociology, psychology, or a related field; advanced degree is a plus.
• 10+ years of experience in engagement strategy, experience strategy, communications planning, digital strategy, CRM, omnichannel planning, or a related discipline.
• Significant healthcare, pharmaceutical, or life sciences agency experience, with the ability to navigate complex brands, audiences, and regulatory environments.
• Experience leading strategy across HCP, patient, caregiver, and/or payer audiences and across a mix of personal and non-personal channels.
• Proven experience managing senior client relationships, leading teams, and overseeing strategy across multiple accounts or a complex portfolio of work.
• Experience contributing to organic growth and leading strategic workstreams for new business pitches.

Skills and Capabilities

• Demonstrated ability to connect customer insight, brand strategy, channel behavior, content, data, and technology into an actionable engagement vision.
• Deep understanding of customer journeys, omnichannel ecosystems, channel roles, audience segmentation, personalization, and experience planning.
• Strong command of qualitative and quantitative research and the ability to translate varied data sources into focused strategic recommendations.
• Ability to balance high-level strategic leadership with hands-on development and refinement of briefs, frameworks, journeys, and presentations.
• Exceptional storytelling, writing, communication, and presentation skills, including the ability to build persuasive strategic narratives for senior audiences.
• Strong leadership and coaching skills, with experience building impactful teams and developing strategy talent.
• Highly collaborative approach and the ability to influence across account, creative, media, analytics, technology, medical, and project management teams.
• Comfort operating in a fast-paced environment, managing ambiguity, prioritizing across workstreams, and maintaining strategic quality under tight timelines.
• Intellectual curiosity and a proactive point of view on healthcare, customer behavior, emerging channels, technology, and the evolving engagement landscape.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.