Job Description

Overview

Exciting opportunity to join one of the best Power of One models at Publicis spearheading end to end commerce strategy for iconic CPG brands. This is a unique opportunity to be a part of and support a full funnel Power of One team, and at the same time offer broader support to the larger Zenith Commerce Practice.

Job Description

As the Vice President, Commerce you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data-driven insights into compelling narratives.

This individual will own the development of retail strategy for the key brands within the client's portfolio and collaborate across teams to deliver end-to-end commerce solutions that drive business impact. The ideal candidate thrives in a fast-paced environment, leads with confidence, and is known for transforming insights into action. You will provide consistently superior commerce media strategies, ideas and marketplace solutions. You will be responsible for advancing the client's unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.

Responsibilities

Day to Day Role Overview:

• Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni-channel strategies with key retail partners

• Interpret client needs, and develop strategic solutions that address the needs and goals for their business

• Partner with Power of One team to deliver connected commerce plans to the client

• Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals

• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

• Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement

• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes

• Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency

• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices

• Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team

• Represent the team as a key member of the commerce team, influencing decision-making and shaping media strategy direction

• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

Core Competencies:

• Media Planning & Execution - Lead paid search, display, and retail media strategy development.

• Thought Leadership & Client Strategy - Serve as a strategic resource for both internal teams and clients

• Commerce Strategy - Drive innovation in display, social, influencer, and onsite activations within RMNs and 3rd party vendors

• Process Management & Optimization - Identify inefficiencies and implement process improvements

• Communication & Relationship Building - Establish and maintain strong client relationships through clear and effective communication

Qualifications

• Bachelor's degree, concentration in business, marketing, advertising or a related field

• 10+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy, agency experience highly preferred

• 8+ years of demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration

• Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes

• Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart.

• Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings

• Demonstrated problem solving, organization, and project management skills

• Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace

• Strong financial acumen, with experience in driving revenue growth and managing budgets

• Experience working within the CPG category, an added plus

• Strong comfort with key retail media technologies such as automation tools(pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners

• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

• Excellent leadership ability to drive team to deliver results

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/10/2026.