We're hiring a Vice President, Wealth Management Marketing to own the marketing strategy and execution for the private wealth channel in the Americas. You'll set the go-to-market strategy across RIAs, independent broker-dealers, wirehouses, and private banks, and be accountable for driving measurable impact against it not just awareness, but conversion and client acquisition.
Your responsibilities will be to: - Own the marketing strategy for the Americas private wealth channel across all client touchpoints, with the goal of expanding Hamilton Lane's reach, deepening client relationships, and acquiring new clients
- Translate distribution priorities into a clear marketing plan: audience segmentation (RIAs, IBDs, wirehouses, family offices), campaign calendar, content strategy, and channel mix
- Define how Hamilton Lane's brand and value proposition show up distinctly in the wealth channel
- Drive channel strategy; how paid, owned, and earned work together to build the brand and drive business objectives
- Lead integrated campaigns for fund launches, share class expansions, and Evergreen product milestones, spanning digital, content, events, and advisor-facing tools
- Partner with product and marketing teams on thought leadership, market commentary, and educational content that helps advisors talk to clients about private markets
- Own the advisor- and client-facing content and materials that support the sales process
- Build repeatable playbooks for new fund launches and product placements across channel partners
- Serve as the primary marketing partner to the private wealth sales organization - wholesalers, internal sales, and key account teams - building the tools, content, and campaigns that make them more effective in the field
- Partner with the Head of Private Wealth and regional sales leadership to identify where marketing can move the needle on conversion, not just awareness
Your background will include:- 7+ years of marketing experience, with meaningful time in private markets, alternative investments, or broader asset/wealth management
- Direct experience marketing to financial advisors, RIAs, or the wealth management channel. You understand how advisors make decisions and what moves them.
- A track record of owning integrated campaigns end-to-end: strategy through execution, across content, digital, and events
- A self-starter who spots the opportunity before being asked and figures out how to get it done
- Strong analytical skills, with the ability to turn data into clear recommendations rather than just reporting on it
- Sharp writing and communication instincts; you can translate complex investment concepts (Evergreen structures, drawdown vehicles, GP/LP economics) into content that resonates with advisors and their clients
- Fluency with marketing technology platforms (e.g., CRM, digital marketing tools, Seismic)
- A builder's mindset with genuine enthusiasm for shaping a growing strategy, not just running an established playbook
BenefitsAt Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring. To do this, Hamilton Lane offers the following benefits:
Enhancing Your Physical and Emotional Health Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
Developing Your CareerTuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.
Supporting Your Family & CommunityFor our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.
For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
Safeguarding Your Financial WellbeingHamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.
