US Brand Lead (Sr. Director) Marketing, Respiratory

Location: Durham, NC or Philadelphia, PA

As the US Brand Lead for Respiratory, you will report to the SVP / Business Unit Head for Anti-infective & Respiratory (AIR) and serve as the commercial leader for two brands.

You will oversee GSK's flagship Respiratory brand, which is a significant contributor to US growth, and play a key role in ensuring launch readiness for a pipeline asset that addresses the unmet needs of patients with Refractory Chronic Cough.

This is a highly visible and strategically important role for GSK so we are looking for an inspiring commercial leader and highly experienced marketer / brand leader who can seamlessly interact with US LOC senior leaders (Business Unit Head and VPs) as well as Global Counterparts and lead a broad matrix team.

Overall, this individual will be accountable to develop, implement and measure impact for the US brand strategy, serve as a second-line leader to a team of US marketers, drive performance and ensure launch readiness for pipeline assets.

This leader will interact with counterparts on the medical teams, brand leads across the enterprise, Sales, Market Access, Finance, Customer Insights and Analytics, Operations, Legal, Compliance, Regulatory, Communications and others. This leader will chair the Integrated Brand Commercialization Team (IBCT), sit on US Marketing Leadership Team (MLT) and be part of the US AIR Business Unit Leadership Team.

The specific accountabilities of this role include the following:

• Partnering with global commercial teams
• Overseeing creation and implementation of the strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Achieving annual brand and sales targets
• Leading/developing a high performing team of marketing directors / managers / associates
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Fostering an environment of innovation, inclusion, challenge, trust, and development

Why You?

Basic Qualifications:

• Bachelor's degree
• 10 years' commercial experience including sales or marketing (min. 6 in marketing)
• Experience in US healthcare brand marketing
• Experience in direct people management
• P&L experience

Preferred Qualifications:

• 8+ years Marketing
• Second Line Leadership
• Financial acumen
• Respiratory experience
• Experience in US Specialty medicines - understanding of Specialty distribution, pharmacies & patient services
• Broad commercial experience, including:
• Brand lifecycle management
• Senior leader engagement
• Matrix team leadership
• Category / disease and product strategy development
• Customer insight, messaging, campaign, creative development
• Agency management
• Budget management; P&L ownership
• Demonstrates an understanding of US channel, pricing, and market access strategies
• Drives market and brand opportunity analysis and develops actionable brand insights
• Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

#LI-GSK

Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.