JOB SUMMARY:Trade Marketing Manager plays a critical role in driving sales growth by ensuring the company's products are effectively positioned in the market, driving customer demand, and enhancing the retailer's ability to sell those products.
ESSENTIAL RESPONSIBILITIES & ACCOUNTABILITIES (include the following but not limited to)
- Product Lifecycle Management: Oversee the end-to-end new product development process, from concept through market introduction, including packaging, SKU setup, and product revisions.
- Strategic Planning: Define and execute go-to-market strategies, ensuring proper product positioning, key benefits, and target audience alignment.
- Cross-functional Collaboration: Work closely with sales, marketing, R&D, and operations teams to ensure seamless product development, marketing initiatives, and successful product launches.
- Market and Consumer Insights: Monitor bread product trends, market opportunities, and competitor activities to develop insights that drive new product development aligned with company goals.
- Financial Analysis: Conduct financial assessments of new and existing products to ensure profitability, adjusting strategies as necessary to meet profit expectations.
- Retail & Distributor Engagement: Build and maintain relationships with key retailers and distributors, ensuring effective product placement, visibility, and promotion at the point of sale.
- Promotions and Market Execution: Lead in-store promotional activities and trade marketing campaigns to drive sales and enhance brand presence within the retail and foodservice sectors.
- Product Launches: Manage the execution of new product launches, including internal communications with sales teams and ensuring the alignment of marketing materials and messaging.
- Competitive Intelligence: Collect, analyze, and share competitive insights, helping to refine strategies and identify opportunities for differentiation.
- Performance Monitoring: Track the performance of trade marketing initiatives, adjusting tactics based on outcomes and market feedback, and fostering a culture of continuous improvement.
- Team Development: Mentor and guide team members, helping them to grow professionally and take on increased responsibilities within the department.
SKILLS AND QUALIFICATIONS:- Strong understanding of retail and foodservice markets
- Experience with trade promotions, category management, and product merchandising
- Ability to analyze market data and trends
- Excellent communication and negotiation skills
- Ability to collaborate effectively with internal teams (sales, marketing, R&D, supply chain) and external partners (retailers, distributors, brokers)
ADDITIONAL DUTIES & RESPONSIBILITIES:- Meet company standards for quality and quantity of work. • Comply with company policies, procedures, and safety regulations, including GMP and OSHA standards. • Adhere to workplace behavior standards.
QUALIFICATIONS:EDUCATION/EXPERIENCE:- Minimum of a bachelor's degree with at least 5 years of marketing experience in consumer goods or a related field. • Excellent written, verbal, and presentation communication skills, along with strong interpersonal skills. • Proficient in MS Word, Excel, and PowerPoint. • Bilingual skills are a plus.
LANGUAGE SKILLS:- Ability to read, analyze, and interpret business periodicals, professional journals, and governmental regulations. • Capable of writing reports, business correspondence, and procedure manuals. • Able to present information effectively to managers, clients, customers, and the public. • Must be able to effectively communicate with individuals possessing various levels of technical expertise. • Bilingual skills are a plus.
REASONING ABILITY:- Ability to apply common sense and understanding to carry out written, oral, or diagrammed instructions. • Capable of addressing problems involving multiple variables in standardized situations.
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