TikTok

TikTok Shop - Seller Integration & API Program Manager

TikTok$103K — $209K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree required.
  • 5+ years in e-commerce operations or API program management.
  • Experience with API ecosystems and ISV partnerships.
  • Self-starter with strong problem-solving skills.
  • Ability to synthesize operational and technical insights.

Responsibilities

  • Own seller API and ISV ecosystem strategy in the US TikTok Shop.
  • Liaise between Operations, Product, and Engineering teams for API initiatives.
  • Analyze the US ISV ecosystem and service provider capabilities.
  • Identify gaps in merchant tooling and API coverage.
  • Define requirements for new API features based on merchant needs.
  • Build relationships with ISV partners to understand integration needs.
  • Design pilot programs to validate new workflows and platform capabilities.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • 10 paid holidays and 10 paid sick days annually.
  • 17 days of Paid Personal Time, increasing with tenure.
Full Job Description
Responsibilities

E-commerce's Governance and Experience (GNE) organization is dedicated to building a safe, sustainable, and high-trust marketplace where every customer enjoys a seamless purchase experience. Within GNE, the Experience Team focuses on delivering reliable, intuitive, and outstanding end-to-end journeys for all TikTok Shop users. We are seeking a strategic and self-driven Seller Integration & API Program Manager to lead API ecosystem development for our US TikTok Shop. This role sits at the intersection of marketplace operations, product strategy, platform partnerships, and ecosystem development, with a focus on enabling merchants through scalable integrations and third-party solutions. You will be responsible for understanding the US ISV ecosystem, identifying gaps in current API and merchant tooling capabilities, and driving initiatives that improve how sellers manage after-sales operations, logistics, dispute resolution, and overall marketplace workflows. This is a highly cross-functional, high-ownership role ideal for someone who thrives in ambiguity, enjoys solving complex operational problems, and is excited to build new infrastructure and partnerships from the ground up. A product or technical background is strongly preferred, as you will work closely with Product and Engineering teams to influence platform capabilities and integration strategy. Responsibilities: - Own the US Seller API & ISV ecosystem strategy, including ecosystem mapping, partner enablement, capability expansion, and operational roadmap development. - Serve as the primary liaison across Operations, Product, and Engineering teams for all API and ISV-related initiatives. - Research and analyze the US ISV ecosystem, including key players, integration models, and service provider capabilities across after-sales, logistics, ERP, customer support, and merchant operations. - Identify gaps in merchant tooling, Seller Center functionality, and API coverage, and drive prioritization of new capabilities such as exchanges, reshipments, advanced dispute handling, and other after-sales workflows. - Define business and operational requirements for new API features and integrations, translating merchant pain points and market insights into scalable platform solutions. - Build and manage strategic relationships with ISV partners, developing a deep understanding of their workflows, operational challenges, and integration needs. - Design and execute pilot programs with ISV partners to validate new integration models, workflows, and platform capabilities. - Monitor ecosystem health and partner performance metrics, identifying opportunities to improve adoption, scalability, and operational efficiency. - Translate US market insights and merchant feedback into actionable recommendations for global Product and platform teams. - Partner cross-functionally with Product, Engineering, Merchant Success, Customer Service, and Operations teams to drive API and ecosystem initiatives from strategy through execution. - Represent the US market perspective in global discussions and contribute to long-term seller platform and ecosystem strategy development.

Qualifications

Minimum Qualifications: - BA/BS degree. - 5 years+ of experience in e-commerce operations, platform partnerships, API programs, ecosystem strategy, or related fields. - Proven Experience working with API ecosystems, ISV partnerships, merchant tooling, or platform integrations - either from an operator, platform, or vendor perspective. - Strong self-starter mentality with the ability to independently navigate ambiguity, identify opportunities, and build scalable processes from scratch. - Strong analytical and structured problem-solving skills with the ability to synthesize operational, technical, and business insights into actionable recommendations. Preferred Qualifications: - Demonstrated ability to partner with and influence leadership across product, operations, and policy. - Product or technical fluency strongly preferred, including experience working with APIs, technical documentation, integration workflows, or Engineering/Product teams.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $103360 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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