Salesforce

Technical Product Marketing Director

Salesforce$164K — $285K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing or related fields, with technical depth in enterprise software.
  • Ability to interpret and improve architecture diagrams, with a grasp of APIs, microservices, and AI system design.
  • Proven ability to create mainstage-level keynote content for high-profile events.
  • Exceptional narrative development skills, with a demonstrated portfolio.
  • Strong executive presence and experience building trust with C-level executives.
  • Experience managing and producing live technical demonstrations.
  • Track record of leading complex initiatives with senior stakeholders under tight deadlines.
  • Excellent writing skills across various formats and mediums.
  • Proficiency in presentation software such as Apple Keynote and Figma.
  • Passionate about emerging tech, particularly agentic AI and integration.

Responsibilities

  • Develop and execute technical narratives for major MuleSoft events and briefings.
  • Own the keynote development process including content and demo flow.
  • Translate complex technical concepts into accessible narratives for diverse audiences.
  • Collaborate with senior leaders to craft impactful presentations.
  • Conceive and oversee production of flagship product demos.
  • Develop reference architectures to clarify MuleSoft's market positioning.
  • Engage directly with customers and analysts to shape market narratives.

Benefits

  • Impactful role shaping narratives seen by global audiences.
  • Be part of a category-defining shift in the integration landscape.
  • Collaborate closely with world-class engineers and product leaders.
  • High visibility with senior leadership in key events and presentations.
  • Broad cross-functional collaboration across various business units.
  • Inclusive culture focused on community and team support.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.  We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to define how the market understands MuleSoft’s role in the agentic enterprise. In this role, you will own MuleSoft’s portfolio narrative and drive its activation across the full product marketing lifecycle - including positioning, launch, analyst relations, and core field enablement assets. You will work cross-functionally with product management, marketing, and sales teams to build a market-leading narrative on the connected foundation for multi-agent architectures and enterprise-grade AI. Responsibilities & Impact - Narrative Ownership: Scale and own MuleSoft's flagship portfolio narrative framework, anchoring messaging within its core pillars: Open by Design, Engineered for Trust, and High Velocity Delivery. - Unified Data Strategy: Co-own the joint MuleSoft + Informatica + Data 360 application and data integration positioning to deliver a unified "Trusted Context" narrative. - AI-First Portfolio GTM: Influence and drive positioning for the AI-native product portfolio by unifying solutions such as Agent Fabric, Anypoint Platform, Omni Gateway, and Trusted Agent Identity. - Technical Architecture Storytelling: Craft the canonical story for how MuleSoft functions as the agentic control plane for the headless enterprise, highlighting headless architectures, and advanced AI gateway features. - Sales Enablement & Field Readiness: Support a high-impact library of sales plays, pitch decks, demo scripts, battlecards, and objection handling tailored to technical and line-of-business personas. - Analyst Relations & Category Leadership: Engage directly and support preparation for meetings with key analysts (Gartner, Forrester, IDC) to influence category definitions and placement. - Executive Engagement: Partner directly with senior leadership (GMs, CMOs) to develop mainstage keynote content and demo concepts for flagship global events, including Dreamforce and Connect:AI. Required Skills - 10+ years of experience in product marketing, technical marketing, solutions engineering, or executive content development in enterprise software. - Credible technical fluency with relevant topics such as integration, APIs, enterprise architecture, and microservices design. - Proven track record of crafting mainstage keynote narratives and partnering directly with senior leadership (SVP and C-level executives). - Excellent tactical execution and writing skills across diverse formats (keynote scripts, executive briefs, blogs, and customer-facing decks) with the ability to deal with ambiguity and meet tight deadlines. Preferred Skills - Prior experience in the AI,  integration, iPaaS, data management, or API management space. - Hands-on familiarity with agentic AI frameworks, open protocols including Model Context Protocol (MCP) and Agent-to-Agent (A2A), and multi-agent orchestration patterns. - Demonstrated ability to engage and market effectively to both developer communities and business line-of-business audiences. - Prior background as a developer, solutions architect, sales engineer, or product manager that has been translated into a marketing career. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

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