WhatYouDo

35% -Campaign Management

25% -Strategic Planning & Thought Leadership

15% -Team Supervision

15% -Creative Strategy & New Business

10%- Insights & Marketing

Job Summary

The Influencer teamis responsible forthe output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership,campaignor video we create.

The role of theSupervisor, Influencer Marketingwithin Blue Hour Studios is to lead influencer andcreatormarketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clientsinfluencer programs using their rich account and influencer strategy experience to translate key businessobjectivesinto clear and concise deliverables.

This position reports to the VP, Influencer Marketing and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, activelyparticipateswithin it, and understands the social/digital media landscape

Main Duties and Responsibilities
30% - Strategic Planning & Thought Leadership

• Translate client goals into strategic, innovative creative and media solutions

• Provide strategic counsel to clients and prospects

• Develop and deliver effective and persuasive points of view across team and the work

• Understand our client27s business, competitive set and generatenew ideasand see opportunities for growth

• Ensures best practices are applied across disciplines

• Oversee the development and maintenance of timelines, deadlines,processesand integration points for all social projects

• Lead teams to produce all campaign components seamlessly

• Proactively manage client and internal team expectations

• Ensure Influencer team is providing innovative solutions to feed into clients27 goals, evaluating health of client business via analysis of relevant business metrics

• Bring powerful thought leadership to consult on complex issues andidentifiesinnovative solutions

• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions

30%Campaign Management:

oLead in the development,executionand production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:

oInfluencer identification and outreach

oDevelopment of campaign briefs for clients and influencers

oPresentation of influencer lists for client ranking and approval

oAnalytics and reporting for campaigns

oOversee Senior Strategists, Strategists, and Assistant Strategists in the daily management of campaigns

oManaging day-to-day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients

oShepherd the development and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media27s Legal and Business Affairs Team

oWorking closely with the team in the development of post-campaign reporting

oUtilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution

oPartner closely with cross-functional agency teams tooptimizesocial media presence/social influencer integration across channels

15%Creative Strategy & New Business:

oResearch & develop insights around social media platforms, influencers, competitive brands, and trends toassistin the development of new business proposals

oLead in the development of new business proposals including but not limited to:

Proposaldevelopment inclusive of PowerPoint building, writing, and organizing relevant materials

Developmentof influencer strategies and tactical plans to support client goals

Utilizingtools and working with cross-functional agency teams to develop insights that shape our recommendations

Vettinginfluencers, vendors, and technologies with an eye to operational and cost efficiencies

oManage communication with teams and clients as it pertains to new business proposals, leads, and consultations

oAssist in the development of any materials for agency pitches as it pertains to influencer marketing

oMaintenance of team lead tracker

oAssist in the maintenance of team forecasting

oChampion digital/social influencer programs across the agency

oParticipate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact

15%Team Supervision:

oSupport VP, Influencer Marketing in mentoring and day-to-day management of Sr. Campaign Managers, Campaign Managers and Assistant Campaign Managers

oEffectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour27s principles, industry, and media trends

oDelegate and manage junior team27s daily tasks, reviewing all finalized work for internal or client distribution

oContribute to performance reviews of junior team members,identifyingstrengths and areas for growth

10% Insights & Marketing:

oThought leadership inidentifyingsocial media influencer platforms, partners, and technologies,

oconstantly looking for operational and cost efficiencies

oContinuously assess the competitive social media landscape and constantly innovate to differentiate

oBlue Hour Studios27 practice

oLeadkey projects related to marketing Blue Hour27s influencer/creator practice (i.e.developmentofthoughtleadership, events, marketing materials, conference attendance, etc.)

oAttend industry events to share insights with Blue Hour

Supervisory Responsibilities

The Supervisor will manage junior members of the Influencer Marketing team.

Preferred Skills & Experience

• Minimum6+ years of influencer marketing experiencerequired

• Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry

• Has a proventrack recordof managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube,etc)

• Experience with digital reporting, data, and analytics

• Ability to thrive in a fast-paced environment and handle multiple projects

• Must have strong verbal and written communication skills

• Very proficient with Microsoft Office (Word,Powerpoint, and Excel) and presentation formats like Google Slides

• BA/BSrequired(Communications, Advertising,Marketingor related field)

The statementshereinare intended to describe the general nature and level of work being performed byemployees, andare not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.