🚨 Urgent Hiring - Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged.About the RoleAs our Director of Performance Media, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results.
Your Core Focus
- Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
- Achieve 6015% net margin on Shopify and 6015% on TikTok Shop
- Maintain Meta ROAS 6015 2.0 and TikTok Shop ROAS 6015 3.5
- Launch one new high-converting bundle-based funnel per month
- Drive email and SMS to contribute 601525% of Shopify revenue
- Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
You are not here to manage tasks. You are here to architect a repeatable growth engine.
What You639ll DoTraffic and Acquisition- Test 100+ ad creatives weekly across Meta and TikTok
- Optimize paid traffic to hit strict ROAS thresholds
- Partner with affiliate and UGC teams to scale winning creative
- Stay ahead of platform trends, formats, and policy updates
- Coordinate launches with Amazon for halo effects
Offers, Funnels, and CRO- Launch one new bundle-based funnel every month tied to educational outcomes
- Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
- Oversee homepage, product pages, and collection merchandising
- Refactor and relaunch underperforming funnels with new hooks and offers
- Lead seasonal promotions including Back-to-School and Holiday campaigns
- Build and maintain funnel SOPs and testing roadmaps
Customer Nurture and LTV- Lead lifecycle marketing through Klaviyo and Postscript
- Optimize welcome, cart abandonment, post-purchase, and win-back flows
- Build ascension paths from posters to workbooks to busy books
- Develop blog and SEO strategy to drive organic education-based traffic
Performance and Forecasting- Review weekly P&Ls for Shopify and TikTok Shop
- Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
- Deliver weekly scorecards and monthly strategic growth plans
- Forecast performance and identify scaling levers
Team Leadership- Lead and coach a cross-functional ecommerce pod of 6+ team members
- Establish clear ownership and weekly operating rhythms
- Hire and develop talent as funnel velocity increases
- Manage freelancers and specialized contractors
- Model Extreme Ownership, Relentless Innovation, and Integrity Above All
How Success Is Measured- $20M+ DTC revenue within 18 months
- Consistent margin and ROAS targets achieved
- One profitable funnel launch per month
- Email and SMS driving at least 25% of Shopify revenue
- Documented systems that scale without founder dependency
- A high-performing team executing without burnout
RequirementsWho You AreYou think like a General Manager, not just a marketer.
You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable.
You align deeply with our values:
- Extreme Ownership. You solve problems and close loops without excuses.
- Relentless Innovation. You test boldly, learn fast, and iterate constantly.
- Integrity Above All. You report numbers accurately and tell the truth even when it is hard.
Experience That Sets You Apart
- 5 to 10+ years in DTC ecommerce, especially Shopify and paid social
- Proven track record scaling ecommerce brands past $20M
- Experience owning revenue and profitability targets
- Deep expertise in Meta and TikTok Ads
- Hands-on experience with Klaviyo, Postscript, and Shopify CMS
- Strong background in bundles, upsells, and LTV optimization
- Ability to write and review high-converting landing pages
- Comfortable leading a fully remote team with clear weekly cadences
You are analytical and creative. Strategic and operational. Visionary and accountable.
You care about building something that lasts.
BenefitsWhy You639ll Love Working Here- You will have real ownership. Real trust. And real impact.
- Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
- You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
- Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
- You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
- You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
- You will help shape a decade long vision to build the most trusted children639s brand in the world.
- Access Josh Hadley639s vast network through his podcast Ecomm Breakthrough
