Workday

Storytelling Marketing (Product Marketing Spike)

Workday$150K — $225K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in high-impact enablement roles at fast-growing tech companies.
  • Proven writing skills for C-level executives and high-stakes communication.
  • Strong executive presence and exceptional communication capabilities for influencing global teams.

Responsibilities

  • Develop clear positioning and compelling messaging for Sana's products.
  • Create innovative announcements for new features.
  • Equip a large field team with messaging and engagement strategies for launches.
  • Collaborate with cross-functional teams to ensure effective go-to-market readiness.
  • Craft impactful content educating the revenue organization on AI-driven solutions.
  • Identify opportunities for scalable marketing systems and playbooks.
  • Address marketing problems and engage in projects of personal interest.

Benefits

  • Flexible work arrangement combining in-person and remote work.
  • Opportunity to connect with customers and team members collaboratively.
  • Potential for performance-based bonuses and stock grants.
Full Job Description
About the Role

We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer facing teams to perform at scale.

What You'll Do

Positioning and Messaging
  • Position Sana's products and develop compelling messaging that cuts through the AI noise.
  • Identify exciting ways to announce our new features to the world.


Field Enablement and Go-to-Market Readiness
  • Equip a 4,000-strong field team for Sana's launches and strategic initiatives with everything from top-level positioning to talk tracks, objection handling, and deal coaching frameworks.
  • Partner closely with Product, CS, and GTM teams to shape go-to-market readiness, ensuring sellers can confidently articulate how our products differentiate and add value.
  • Create compelling narratives and write high-impact content that educates the global Revenue organization on the future of AI-driven customer outcomes and how to sell it.
  • Identify opportunities to build scalable systems and playbooks for all of the above.
  • Run on anything else within marketing that is an important problem to solve and you find interesting.


#SanaJobs

About You

Basic Qualifications
  • 5+ years of experience building high-impact enablement functions at scaled, high-growth tech companies.
  • Track record writing content for C-level executives or other high-visibility stakeholders.
  • Strong executive presence and exceptional communication skills, with the ability to influence across global teams and senior leadership.


Other Qualifications
  • As much love for strategic thinking as execution; comfortable defining vision and strategy while also building programs, content, and tools yourself.
  • Learned the value of ruthless prioritization and are intolerant of indecision.
  • A keen eye for the role of taste in storytelling and a love for writing.


Please include in your application a portfolio of your work.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.NY.New York City.Sana

Primary Location Base Pay Range: $150,300 USD - $225,500 USD

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

Workday, Inc. is a provider of enterprise cloud applications for finance and human resources. The Company delivers financial management, human capital management and analytics applications designed for various companies, educational institutions and government agencies. As part of its applications, the Company provides embedded analytics that capture the content and context of everyday business events, facilitating informed decision-making from wherever users are working. Its applications include Workday Financial Management, Workday Human Capital Management (HCM) and Other Applications. It also provides open, standards-based Web-services application programming interfaces, and pre-built packaged integrations and connectors. Workday, Inc. is headquartered in Pleasanton, California.
Learn more about Workday
Size
15,932 employees
Market Cap
$42.2 billion
Industry
Net Income
-$282.4 million
Founded
2005
5 Year Trend
+26.7%
Revenue
$4.3 billion
NASDAQ

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