Start-up / Field Marketing Lead

Extend

• $80K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ years of relevant experience; we prioritize potential over duration
  • Passionate about organizing in-person events and ingrained in the startup community
  • Expert in breaking down event tasks, managing stakeholders, and anticipating challenges
  • Warm, extroverted personality with resilience against rejection
  • Creative thinker capable of developing unique and engaging event concepts
  • Experience with managing the entire lifecycle of conferences and events
  • Located in NYC with willingness to travel frequently to SF

Responsibilities

  • Expand Extend's visibility and brand in key markets through innovative events
  • Engage the startup community by hosting co-branded events and dinners
  • Oversee the entire conference presence, ensuring smooth logistics from start to finish
  • Design engaging booths and activations that attract and resonate
  • Leverage social media to amplify event reach beyond physical attendees
  • Connect in-person events with measurable outcomes such as signups and meetings

Benefits

  • 100% health insurance premium coverage
  • Relocation assistance for non-NYC candidates
  • Unlimited PTO policy promoting work-life balance
  • Complimentary daily lunches and snacks, plus dinner for late work hours
  • Access to unlimited tools to enhance productivity
  • Significant investment in professional development and training opportunities
Full Job Description
We're looking for a Start-up / Field Marketing Lead at Extend. You will own the mandate of field and conference marketing, but most importantly, we are looking for someone who makes sure every startup and developer knows Extend and thinks of us because of the events and physical presence we build. Awareness takes a long time to turn into a signup or a booked demo, and being IRL, month after month, is how we'll drive it.

We care far more about slope than years of experience. We're looking for someone who can project-manage the hell out of an event, stays unflappable when things break, and genuinely loves planning IRL events and being part of the startup community.

Role and Impact
  • Expand Extend's field footprint and brand awareness in SF and NYC via creative, fun, and well-curated events in both locations. Think bold.
  • Activate the startup community: YC and Demo Day events, co-hosted events with partners, founder dinners - whatever makes every startup know and think of Extend
  • Support conference execution: project-manage Extend's conference presence end to end - booth build, shipping logistics, staffing, run-of-show, and follow-up - so the team shows up ready and nothing gets figured out on the day
  • Make people stop: design booths and activations that get people to stop, engage, and remember us - tasteful, never generic B2B
  • Make events bigger than the room: produce for social so an event reaches people who weren't there
  • Tie IRL to pipeline: connect events to signups and booked meetings so we know what's working and where to double down
Ideal Candidate Credentials
  • 1+ years of experience. We're hiring for slope, not years. Great backgrounds include VC (platform, chief of staff, or community), event or field marketing, production, SDR or growth roles with a lot of event work, and chief of staff roles
  • You love planning IRL events, not just attending them, and you're already part of the startup community: you're on X, you know founders, and you have strong opinions about what makes a good event
  • You break an event into workstreams, keep every stakeholder on track, and see the blind spots before they show up
  • You're warm, extroverted, and not afraid of rejection: you'll say good morning to every person who walks past the booth, and a "no thank you" doesn't slow you down
  • You bring creative, unconventional ideas that cut through the noise at events where everyone else looks the same
  • Experience managing the conference lifecycle: event selection, sponsorships, booth or activation strategy, speaking opportunities, meeting generation, onsite logistics, and post-event pipeline follow-up.
  • Based in NYC and willing to travel to SF often
Benefits

Beyond the below, we care deeply about each of our candidates on a personal level. We take the time to understand your needs to craft a package designed for you:
  • Insurance - 100% health insurance premium coverage
  • Relocation - for candidates based outside of NYC
  • Unlimited PTO policy - we trust everyone like owners, take what you need
  • Daily lunch & snacks covered (plus dinner if you're in the office late) - you'll never go hungry and you help pick the snacks
  • Unlimited token / tooling access - no handicaps on your productivity
  • Learning and development investment - we invest heavily in our team and support your growth

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