Sr. Software Engineer, MarTech

Match Group, Inc.$180K — $215K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in building and deploying production software for iOS (Swift) or Android (Kotlin) applications.
  • Proficient in backend or full-stack development, including API building in modern programming languages such as Node, Python, Go, or Kotlin.
  • Experience with cloud infrastructure and CI/CD processes.
  • Ability to tackle ambiguous problems and bring them to resolution without pre-defined ownership.
  • Familiarity with AI tools like Claude Code or Copilot for efficient coding and problem-solving.
  • Adeptness at handling tasks both on client-side and server-side of applications.
  • Interest in developing tools for AI-driven marketing communications.

Responsibilities

  • Implement marketing and attribution event instrumentation in iOS and Android apps.
  • Manage privacy and consent handling within mobile applications.
  • Ensure event delivery for attribution partners, ad platforms, and data warehouses.
  • Build and maintain marketing operations tooling for programmatic ad management.
  • Develop creative management systems and audience syncing tools.
  • Work on AI-driven workflows and enhance existing marketing technologies.
  • Contribute to the foundational infrastructure of the team and adapt to shifting priorities.

Benefits

  • Ground-floor opportunity to shape a newly formed team.
  • Potential for professional growth alongside team development.
  • Involvement in innovative marketing technology initiatives.
  • Opportunity to work on projects with real impact across multiple dating app brands.
Full Job Description
About the team

The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.

Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.
About the role

We're hiring a versatile engineer who can work on a mobile platform (iOS or Android) and the backend / full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.

This is a ground-floor opportunity. Because the team is early and serves the entire Match Group portfolio, you'll build the marketing technology that every brand relies on, contribute to the team's foundations and standards as they take shape, and grow your scope alongside the team. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. It's a great place to grow: the work has real reach, and there's room to take on more as you do.

Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.

What you'll work on:

Work on this team spans two broad areas, and you'll move between them as priorities shift:

MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:
  • Marketing and attribution event instrumentation in our iOS and Android apps
  • Privacy and consent handling
  • Event delivery that feeds our attribution partners, ad platforms, and data warehouse

Marketing operations tooling - building the platforms and services marketers and analysts run on:
  • Programmatic ad-platform management
  • Marketing tooling such as creative management systems and Audience syncing
  • AI/agent-driven workflows and MCP's


What we're looking for:
  • 4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
  • Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
  • Familiarity with cloud infrastructure and CI/CD
  • Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution
  • Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
  • Comfort owning your work end to end and moving between the client and the backend
  • Interest in building MCP servers/tools to expose our platforms to Claude and other agents


$ 180000- $215000 a year

The salary range for this position is $180,000 - $215,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Palo Alto, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

About Match Group, Inc.

Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish,UPWARD, Ship, and OurTime, totalling over 45 global dating companies. The company was owned by parent company IAC and in 2019, the company had 9.283 million subscribers, of which 4.554 million were in North America. Japan is the company's second largest market, after the United States. In July 2020, Match Group became a separate, public company.
Learn more about Match Group, Inc.
Size
2,500 employees
Market Cap
$28,680
Industry
5 Year Trend
+1820%
NASDAQ

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