Salesforce

Sr Product Marketing Manager, GTM

Salesforce$120K — $145K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms
  • Hands-on experience building diverse marketing assets, including sales plays and enablement materials
  • Ability to leverage data and analytics for decision-making and achieving measurable marketing metrics
  • Outstanding organizational skills for managing multiple projects under tight deadlines
  • Strong collaboration and communication skills with cross-functional teams
  • Experience evaluated based on alignment to core competencies, including leadership roles and volunteer work

Responsibilities

  • Serve as the Go-To-Market expert for stakeholders in product, marketing, and distribution
  • Develop clear and effective sales training materials for non-technical sales staff
  • Align marketing efforts with distribution leaders to enhance sales and pipeline generation
  • Define and create repeatable sales demonstrations and high-quality content for marketing campaigns
  • Manage key sales communications and updates for internal and external audiences
  • Create and produce engaging content for Salesforce events like Dreamforce and webinars

Benefits

  • Support and resources for achieving work-life balance
  • Access to AI agents to enhance productivity
  • Opportunities for personal and professional growth
  • A culture that encourages redefining potential and possibilities
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

Role Description:
We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.
Responsibilities
  • Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
  • Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.
  • Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
  • Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns
  • Own key sales communications and updates
  • Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events
Required Skills:
  • 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms
  • Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
  • Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
  • Ability to establish good working relationships with cross-functional teams and align with global stakeholders
  • Strong collaboration skills with a willingness to drive hands-on tactical execution
  • Strong communication skills, both written and verbal
  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
  • Confidently deliver presentations to audiences of all sizes
  • Ability to confidently pick up and lead new projects even in the face of ambiguity


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

SEARCH SALESFORCE JOBS

Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

Similar Jobs

More Jobs at Salesforce

More Information Technology Jobs

Find similar Sr Product Marketing Manager, GTM jobs: