We are looking for a
Senior Product Marketing Manager, Advanced Hosting to lead the positioning, go-to-market strategy, and growth of advanced hosting solutions at Bluehost.
This role will focus on higher-value hosting products (e.g., VPS, Dedicated, Cloud, and performance-focused solutions), targeting more sophisticated customers including developers, agencies, and growing SMBs.
You will sit at the intersection of
Product, Sales, and Growth Marketing, translating technical capabilities into compelling value propositions that drive adoption, upgrades, and revenue.
What you'll do & how you'll make your mark.Product Positioning & Messaging- Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud)
- Translate technical features (performance, scalability, security) into clear customer value
- Develop differentiated messaging against key competitors
Go-To-Market Strategy- Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes
- Define target segments (developers, agencies, SMBs scaling online) and use cases
- Partner with Growth and Demand Gen teams to bring campaigns to life
Revenue Growth & Expansion- Drive upgrade and expansion strategy from shared hosting to advanced solutions
- Optimize conversion across the funnel (site, landing pages, in-product upsell)
- Partner with Sales to support high-value deals and improve win rates
Content & Enablement- Develop high-impact content (landing pages, product pages, comparison pages, sales decks)
- Equip Sales and Support teams with clear messaging and objection handling
- Create competitive battlecards and product narratives
Customer & Market Insights- Conduct market, customer, and competitive research to inform strategy
- Gather insights from usage data, customer feedback, and win/loss analysis
- Influence product roadmap based on market needs
Cross-Functional Leadership- Partner closely with Product, Engineering, Sales, and Customer Success
- Align pricing, packaging, and promotional strategy across teams
- Act as the voice of the customer within the organization
Who you are & what you'll need to succeed.- 6-10+ years in product marketing, growth marketing, or related roles
- Experience with SaaS, hosting, cloud, or technical products
- Strong ability to translate technical concepts into customer-friendly messaging
- Experience driving product adoption, upgrades, or revenue growth
- Analytical mindset with experience using data to inform decisions
- Strong cross-functional collaboration and stakeholder management skills
Preferred Qualifications:- Experience marketing VPS, cloud infrastructure, or developer-focused products
- Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms)
- Exposure to pricing and packaging strategy
What Success Looks Like:- Increased adoption of advanced hosting products
- Improved conversion from shared hosting 14 higher-value plans
- Clear, differentiated positioning in a competitive hosting market
- Strong alignment between Product, Marketing, and Sales
#LI-SM1 #LI-Remote #Bluehost
